Singapore, 8 September 2010 – Singapore Press Holdings (SPH), Southeast Asia's leading media organisation, today announced the winners of SPH Ink Awards 2010 at an awards presentation ceremony held at the Ritz Carlton Singapore.
The Awards, in its fifth year, recognises and honours creative excellence in press advertising, as well as across integrated media campaigns. This year, it was attended by more than 320 guests from the advertising industry.
Grey Group Singapore emerged as the Grand Prix winner with their advertisement titled ‘Teacher’ for Wildlife Reserves. The independent panel of 11 judges comprising industry veterans unanimously picked the top prize winner. The ad positioned the parks as a place for the younger generation to learn, beyond its recreational and conservation roles. In the ad, an orang utan is seen as a teacher of a class.
Ng Tian It, Creative Director of Lowe Worldwide and one of the judges, said: "This is the kind of work that we as an industry would like to advocate. Simple, fresh, single-minded and uncluttered. And it also brings a smile to your face".
Another judge, Pat Lim, Managing Director of Briq Communications, concurred, "The ad not only brought a warm feeling to our hearts, it also brought us back in time as many of us are able to identify with it."
For being awarded the Grand Prix, Grey Group Singapore won $8,000 cash, while Wildlife Reserves will receive a full-page full-colour ad space in one of SPH's flagship newspapers, The Straits Times or Lianhe Zaobao. Grey Group Singapore also took home the Gold award in the Press Single (English) category.
&Larry’s branding campaign for Takashimaya’s 16th anniversary also did well, winning top honours in the Press Campaign (English) category as well as silver in the Print Single (English) category.
Creative agency DDB Worldwide garnered the most number of awards, with a Gold in Print Single/Campaign (Chinese) for their ‘Fables is more Effective than Facts” ad for Health Promotion Board, and three bronze awards for their ‘Live On’ campaign for Ministry of Health (HOTA) in Print Single (English), Print Campaign (English) as well as Print Single/Campaign (Chinese).
Response to the Awards has been positive, with a total of 49 creative agencies and 58 advertisers participating in the Awards. Of the 281 entries, 33 were short-listed as finalists. All entries were published in SPH newspapers from June 2009 to May 2010.
Mr Leslie Fong, Senior Executive Vice-President of SPH's Marketing Division, said “The entries by this year's finalists and winners are a showcase of print advertisements at their best. A clever idea, engaging copy and arresting visuals – wow, what more does an advertiser need to communicate with his target audience!"
On the success of SPH Ink Awards 2010, Mr Fong added: "Well, word has got around that the SPH Ink Awards are truly worth trying for and winning. Small wonder, then, that we have received more entries this year. Now that is a development we find rather heartening."
This year’s Readers’ Choice garnered over 10,000 votes through SMS voting with readers casting their votes for the "Samsung 3D TV – 3D Glasses" ad. Three lucky readers won for themselves the latest iPad and the iPhone 4.