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SPH Magazines launches corporate brand campaign

Singapore, 22 September 2010 – SPH Magazines today launched a corporate brand campaign that will run islandwide on various media platforms such as print, online and out-of-home.

The campaign features a series of three advertisements that showcase SPH Magazines' key strengths with the new tagline - "Inspire. Innovate. Intrigue."

Through eye-catching creatives and headlines that read "Size Does Matter", "All That Glitters Is Gold" and "Less Is Not Always More", the ads would grab everyone's attention immediately.


Mr Loh Yew Seng, CEO, SPH Magazines, said: "This is the first corporate advertising campaign for SPH Magazines, and we want to make a bold statement with our stunning visuals and clever copy. We have enjoyed much success and received numerous accolades over the years, so it is high time that we launch our campaign to reinforce our position as the region's Publisher of Choice."

The campaign will run from today till March next year. The print ads will run in SPH newspapers and trade magazines, as well as SPH Magazines' key titles such as Her World, Female, Men's Health, ICON and The Peak. For outdoor media, the ads will appear at various SPH buzz pods and SPHMBO screens from January 2011 onwards. There will also be online ads on SPHM's corporate website, www.sphmagazines.com.sg, and its product sites such as HardwareZone.com, Herworld.com and menshealth.com.sg.

SPH's Creative Services conceptualised and designed the ad campaign and worked with leading photographer Wai Teik, who shot the pictures in Beijing, China.

Ms Linda Leong, Executive Creative Director, said: "We wanted to communicate SPH Magazines' three key strengths - the size given that it has more than 100 titles, the many awards garnered, and the innovation behind its content, design and events. The personality of the campaign had to be modern, up-market, arty and related to fashion, since most of the magazines are about fashion and lifestyle."


  

ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M



For more information, please contact:

Chin Soo Fang
Head
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1216
Email:
soofang@sph.com.sg

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261
Email:
cheongcy@sph.com.sg

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225
Email:
garyyeo@sph.com.sg


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited.

With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle categories.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. In addition, its regional IT portal,
www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last 2 years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Phillippines and Vietnam. Magazines in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.


As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information