More than 80 per cent of men say they enjoy grooming and looking good
Singapore, 24 September 2010 — In the annual online survey conducted by Men’s Health to find out about the grooming habits and preferences of men, 84 per cent of respondents said they groom because they enjoy the experience. According to the survey, men also groom “to look good for women” and “because it makes them feel more confident”. About 500 people participated in the poll; of which, a majority of those surveyed were in their 20s and 30s, and earned a median monthly income of $3,300.
Based on the survey, men are now taking better care of their appearance and looks, and are willing to invest time and money in grooming. The results that support this observation are:
This data, together with the full survey results, was announced at the Men’s Health Grooming Awards 2010 last week. The awards, introduced in 2007, help readers pick out the best grooming products for men by acknowledging brands that have been instrumental in influencing men’s grooming trends through continual innovation and delivering products of distinction to consumers. The full survey results can be found in Appendix 1.
This year, Men's Health enlisted 47 people to put 205 grooming products to test. Eventually, 44 products that demonstrated unparalleled superiority were honoured. The list of products that won awards can be found in Appendix 2.
Mr Raymond Goh, SPH Magazines Associate Group Editor, said: “Thank you to our readers for responding to the Men’s Health Grooming Survey 2010. Based on their feedback, it’s clear that more men are paying more attention to grooming. So kudos to the brands that have captured their attention with products that not only offer a promise, but really work.”
Mr Eugene Low, SPH Magazines Deputy Managing Director, said: “We are very pleased to see that over the last three years, more brands are sending in more products for us to test. It shows they believe in the credibility of the Men’s Health Grooming Awards, and see it as an effective platform to reach out to their clients, who are our readers. It’s a win-win-win situation for the brands, our readers and Men’s Health.”
The complete Men’s Health Grooming Awards 2010 results have been published in the October issue of the magazine. It’s also available online at www.menshealth.com.sg.
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About Men’s Health Singapore
Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 44 editions worldwide. Men’s Health is the "100% Useful” magazine for the sophisticated and active man who is vibrant, financially secured and seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore’s No. 1 men’s magazine, with a readership of 105,000 (Source: AC Nielsen Media Index 2009).Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.