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Shin Min Arm Wrestling Challenge is back!

Singapore, 7 October 2010 – Following the successful debut last year, the popular Shin Min Arm Wrestling Challenge (新明角力竞赛) is back for more action from 8 October 2010. Organised by Singapore Press Holdings' evening daily Shin Min Daily News (新明日报) and presented by Carlsberg Special Brew (皇帽皇啤酒), this 3-week challenge is for men aged 21 years and above.

There will be two preliminary rounds on 8 October and 15 October. The overall champion will be crowned at the Grand Finals on 22 October.

In the preliminary rounds, competitors in each of the two categories ("70kg and below" category, and "above 70kg" category) will be vying for a place in the Grand Finals, where one of eight finalists will emerge the winner of his category.

More than $10,000 in cash prizes are at stake. The winner of each category will win $3000 in cash, a trophy as well as Carlsberg products.

Other than the battle of strength between contestants, the stage will also come alive with performances by popular Getai artistes like Wang Lei (王雷), the Bao Bei Sisters (宝贝姐妹) and Liu Xinling (
刘心玲).

There will be fun games such as the Carlberg Punch Machine for the audiences. They can also challenge themselves by lifting two Gigantic Carlsberg Special Brew Cans which which weigh 40kg and 100kg.*
*Conditions apply

Ladies in the audience will be invited on stage to take part in the special "Ladies Challenge" and pit themselves against one another.

The Shin Min Arm Wrestling Challenge 2010 events will be hosted by popular Radio 100.3 DJs Huang Wenhong (黄文鸿) and Anna Lim (林安娜).




Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E


For more information, please contact:

Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings
DID: 6319 2261
Email:
cheongcy@sph.com.sg

Gary Yeo

Assistant Manager
Corporate Communications
Singapore Press Holdings
DID: 6319 1225
Email: garyyeo@sph.com.sg

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.


Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


Broadcasting
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.


Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium,
Sky@eleven, at Thomson Road. The Clementi Mall, SPH's latest retail mall, will be operational in 2011.