Singapore, 20 October 2010 - Leading Out-Of-Home (OOH) advertising company SPH MediaBoxOffice (SPHMBO) has got the thumbs up from the industry for its targeted reach to consumers, particularly for female fashion and luxury goods.
According to a recent survey by Marketing Magazine, SPHMBO was ranked third by marketers when it came to choosing the best media platform to reach this target group.
SPHMBO currently owns and operates more than 600 digital advertising screens in Singapore, of which about 200 screens are located in 30 prime shopping malls island-wide. The "Retail Network" effectively reaches 16 million repeat consumers every month with advertising messages at the point-of-purchase.
The survey also recognises SPHMBO as one of the top five OOH advertising companies in Singapore, ahead of other digital media companies such as Focus Media, EYE and Mediatech.
As the leader in digital OOH advertising, SPHMBO also manages eight large outdoor LED screens in strategic locations such as Orchard Road, Raffles Place and the heartlands, effectively reaching PMEBs, youth and affluent shoppers.
“The survey results are a strong endorsement of our leadership position in Digital OOH advertising. We are constantly finding ways to improve the quality of our products. And through our investments in networked screens across the island, we are capable of delivering customised solutions for our advertisers,” said Mr Edward Tang, General Manager of SPHMBO.
The Out-Of-Home Media Company of the Year 2010 survey was commissioned by Marketing Magazine and conducted by Boardroom Research. The online survey was sent to 19,815 people and 546 respondents took part in the survey. Amongst the respondents, 64% were brand owners and 46% were from advertising agencies. 17% of respondents were CEO, MDs, GMs, VPs and Directors.
The objective of the survey was to uncover which outdoor company client marketers and agencies were most likely to use for their campaigns. Instead of prompting respondents through multiple-choice answers or drop-down menus, the respondents had to type in their results in free text fields, so that the results were unbiased.
SPH MediaBoxOffice Pte Ltd
Co. Regn. No. 200511176Z
For more information, please contact:
Ms Kuah Sok Khim
SPH MediaBoxOffice Pte Ltd
DID: 6319 1945
Fax: 6319 1711
Singapore Press Holdings Ltd
DID: 6319 1225
About SPH MediaBoxOffice Pte Ltd
SPH MediaBoxOffice Pte Ltd (SPH MBO) is the leader in Digital Out-Of-Home (DOOH) advertising in Singapore. A wholly owned subsidiary by SPH Limited, it owns and operates the largest digital OOH advertising network which boasts 600 screens island wide. It also provides integrated marketing solutions for marketers by combining both the strengths of the digital platforms with events management.
With 8 larger-than-life outdoor LED screens in strategic locations such as 313@somerset, Chevron House, OUB Centre, etc. and presence in close to 50% of all shopping malls in Singapore, the digital platform reaches the hard-to-reach PMEBs and youth segments.
SPH MBO Events counts Panasonic Asia Pacific Pte Ltd, Singapore Tourism Board (STB), Nestlé Singapore Pte Ltd, Orchard Road Business Association, etc. as clients. The events managed by SPH MBO range from product road shows to major activations such as The Great Singapore Shopping Challenge 2009 and Orchard Reloaded, a launch event for Orchard Road's rebranding exercise.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers and Magazines
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 79 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; local search and directory engine, rednano.sg; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. The Clementi Mall, SPH's latest retail mall, will be operational in 2011.
For more information, please visit www.sph.com.sg.