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New racing guide Victory Trail offers the latest horse racing tips

Singapore, 9 November 2010 --- Horse-racing fans in Singapore and Malaysia can now turn to a new racing guide for their weekly racing tips. Jointly published by the racing desks of Singapore Press Holdings' Chinese evening dailies Shin Min Daily News and Lianhe Wanbao, "Victory Trail", a tabloid-size racing guide, will hit the newsstands on 12 November 2010.

This comprehensive horse racing tabloid offers race goers the latest racing news, tips by renowned tipsters local and abroad, up-to-date information on trainers, jockeys and horses, as well as activities organised by the Singapore Turf Club.

Apart from race cards containing information of races organised by the Singapore Turf Club, the new tabloid also carries race cards of overseas races in Hong Kong, Malaysia, Australia and South Africa. The bilingual guide adopts a reader-friendly design to help punters track the match performances with ease. The English and Chinese sections provide different content so bilingual readers will enjoy the best of both worlds.

"Victory Trail" will also invite renowned tipsters from Singapore and the region to help readers place their bets with more confidence. In addition, it carries light-hearted lifestyle stories relating to the horse racing circle to keep readers entertained.

The full-coloured racing guide, ranges between 24pp and 36pp depending on the number of races, will be available at all 7-Eleven outlets and newsstands every Tuesday, Thursday and Friday. The cover price is $2.50.

The inaugural issue on 12 November is packed with information such as understanding the different breeds of horses, analysis of the upcoming Singapore Gold Cup 2010, punting tips by renowned tipsters, interesting facts of Singapore's racing history, as well as commentaries by the two Racing Editors Mr Ronnie Poon and Mr Chan Chin Kion.

Mr Ronnie Poon, Editor of the English section, said: "Victory Trail is not just another publication providing tips. It also gives all the information needed by punters to make a calculated and decisive choice."

Mr Chan Chin Kion, Editor of the Chinese section, said: "As a regular race goer for the past 20 years, I understand the needs of local punters. With the strong support of my editorial team, I hope to make Victory Trail a publication which every racing fan would turn to."

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:

Choo Chee Wee
Executive Editor
Shin Min Daily News
Tel: 6319 1093
Mobile: 9693 7019
Email: choocw@sph.com.sg

Francis Mah
Manager
Corporate Communications
Singapore Press Holdings
Tel: 6319 1028
Mobile: 9697 8208
Email: mahys@sph.com.sg

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) celebrated its 25th anniversary in 2009. It is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers and Magazines

In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 225 million pageviews with 15 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp (Straits Times Online Mobile Print), a portal that connects, engages and interacts with readers on the Web and via mobile phone messaging; omy.sg, a bilingual news and interactive portal and The Straits Times RazorTV, a free access interactive webcast service offering live chat shows and video-on-demand clips.


Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Mandarin and 91.3FM in English.


Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. The Clementi Mall, SPH's latest retail mall, will be operational in 2011.