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The Men’s Health Urbanathlon Returns With More Challenging Obstacles

Singapore, 29 Nov 2010 --- The Men’s Health Urbanathlon - Singapore's toughest urban obstacle race - will return on 20 February 2011 with a new 12km course and a set of nine obstacles that will test the endurance of even the fittest runner.

Starting and ending at the Nicoll Highway MRT station, the new route will take participants into the heart of the Central Business District past the F1 Pit Building, the Esplanade, and new urban landmarks such as the Promontory and Marina Bay Sands.

Given the success of the inaugural Men’s Health Urbanathlon in 2010, the stakes have been raised for the race next year. This time around, the popular obstacles from the 2010 race, such as Down And Dirty (the mud pit), Tyred Out (rows of tyres) and Quantum Leap (road barricades), have been made more difficult.

To truly test the mettle of every Urbanathlete, new and more demanding obstacles, such as Frame Works (navigate a scaffolding structure), The Network (climb up and down a 3-ton truck using a rope web), Wall Street (scale a container) and Brawl And Crawl (leopard crawl for 10m in a zig-zag path) have also been introduced.

Other than the satisfaction of completing the most challenging urban race in Singapore, all participants can also look forward to receiving a race pack worth over S$400. Attractive prizes await the top 10 runners, with the first prize worth more than S$13,000. Registration for the event is now open at www.menshealth.com.sg.

Mr Baey Yam Keng, Member of Parliament for Tanjong Pagar GRC, will be in attendance as Guest of Honour for this event.

The Men’s Health Urbanathlon was first launched in New York in 2006, and made its way to Chicago and the United Kingdom soon after. It was was also held in Germany and the Philippines recently. The Singapore race is presented by Subaru.

“Men’s Health Singapore’s inaugural Urbanathlon earlier this year was a huge success. It proved that the endurance running community in Singapore is always looking for new and novel races – and our race lived up to their expectations,” said Mr Raymond Goh, Associate Group Editor at SPH Magazines, publisher of Men’s Health Singapore. “However, we won’t stop there. We’ve made the Urbanathlon 2011 even more demanding. There’s no doubt that all competitors are going to have a blast next year!”

Mr Eugene Low, Deputy Managing Director, SPH Magazines, said: “Because of the extensive publicity that the Men’s Health Urbanathlon is given, it is a perfect platform for sponsors to engage Men’s Health’s readers and associate their brands with Singapore’s most popular men’s magazine."
With a readership of 114,000, Men’s Health is still Singapore’s No. 1 men’s magazine (Nielsen Media Index 2010).

Ms Hannah Tan, regional marketing manager of Motor Image, the distributor of Subaru cars in Asia, said: “Subaru is proud to be the presenter for the Men’s Health Urbanathlon 2011, as both brands share a common philosophy – that is to consistently push the envelop to exceed one’s own limitations. We wish all participants the best as they put their mental ability, stamina and agility to the ultimate test.”

The Singapore edition of this unique race is jointly organised by HiVelocity, the sports event management company responsible for the Aviva Ironman 70.3 Singapore Triathlon and the adidas Sundown Marathon.

More details can be found at www.menshealth.com.sg.

ISSUED BY SPH MAGAZINES PTE LTD.
Co. Regn No.: 196900476M


For high-res visuals of the obstacles, a video presentation, or for more information, please contact:


Adrian Cheong
Manager
Corporate Communications
Singapore Press Holdings Ltd
DID : 6319 2261
Mobile : 9798 6097
Email : cheongcysm@sph.com.sg


Vicky Yong
Marketing Manager
Men's Health
SPH Magazines Pte Ltd
DID : 6319 6190
Mobile : 9871 3596
Email : yongwmv@sph.com.sg

Fiona Phua
HiVelocity Pte Ltd
DID : 6372 6381
Mobile : 9795 2179
Email : fionaphua@hivelocity.com.sg

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content,award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.


In addition, websites such as HerWorld.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. ClickTRUE Pte Ltd, a subsidiary of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and solid reputation.


In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine BACCARAT Magazine in Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit
www.sphmagazines.com.sg for more information.

About Men’s Health Singapore

Licensed from Rodale Inc. in the US, Men’s Health Singapore was launched in 2003. It is the authority on men’s fitness, health, sex and relationships, grooming and style, with 36 editions worldwide. Men’s Health is the “100% Useful” magazine for the sophisticated and active man who is vibrant, financially secured and seeks an editorial product that is presented in an approachable and professional manner. Men’s Health is Singapore’s No. 1 men’s magazine, with a readership of 114,000 (Source: AC Nielsen Media Index 2010). Men’s Health also has editions in Malaysia and Thailand, which are published by SPH Magazines’ associate companies.


About HiVelocity Pte Ltd

Started by athletes, HiVelocity is a Sports Marketing Solutions company built on pure passion and love for sports. The company specialises in sports marketing and sport event management and has developed quality sporting events in Asia for a diverse range of organisations and audiences. Successful large scale mass events include the Aviva Ironman 70.3 Singapore Triathlon event, the best organised Ironman 70.3 in the world and qualifying race to the World Championships, the Nike City 10K and Sundown Marathon and Ultra Marathon, Singapore’s only night run consisting of an 100km ultramarathon race. www.hivelocity.com.sg