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NSman magazine – Resized, Refreshed, Revamped

Singapore, 13 January, 2011NSman magazine, published by SPH Magazines on behalf of SAFRA National Service Association, sports a brand new look with its January - February 2011 issue.

The bimonthly magazine now comes in a smaller, handier size, with an increased total page extent. The content has been beefed up to include everything that would appeal to its target audience of men aged between 20 and 35 years. Information has also been re-formatted into digestible, bite-sized nuggets to cater to the busy male reader.

Readers can look forward to useful tips on almost everything relevant to their lifestyles, from how to build a killer body with mixed martial arts to how to score a first date, expert advice on how to ace the biathlon, lunches for a steal, the latest movies, games and party spots, as well as tips and trivia. The popular Scene section has been retained, and continues to be packed with members-only deals, freebies and discounts.

Ms Azreen Noor, Senior Editor, Custom Publishing, SPH Magazines, said: “The new NSman is handy, hip and packed with useful information. The idea behind the new content is to do the legwork for our readers by presenting the best buys, hottest tips, must-dos, must-tastes and much more in an exciting and accessible package.”

Ms Agnes Eu, Deputy CEO (Corporate Services), SAFRA, said: “SPH Magazines’ revamp of NSman retains its strong, recognisable branding, and continues to reflect in a dynamic way SAFRA’s brand values of fun, friendly, passion, sporty and family loving. The revamped publication is a highly commendable effort and we hope SAFRA members and NSmen will find it exciting and refreshing.”

SPH Magazines was awarded another two-year contract to publish NSman in a recent tender exercise.

SPH Magazines is the appointed publishing agent for a diverse range of companies and organisations in the private and public sectors. Its Custom Publishing unit offers expertise in all areas of publishing, from developing editorial content and design concepts to advertising sales, printing and distribution, and new media.

Co. Regn No.: 196900476M

For more information, please contact:

Mavis Liang
Client Management, Custom Publishing
SPH Magazines Pte Ltd
DID: 6319-6234

Adrian Cheong

Corporate Communications
Singapore Press Holdings Ltd
DID: 6319-2261

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319-1225

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications,, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

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About NSman

NSman is the official publication of SAFRA National Service Association. With a circulation of 160,000, the bimonthly magazine is distributed to SAFRA members, and aims to keep them informed of the latest lifestyle trends, fitness, sports and club events, travel destinations, membership privileges and interest club activities.