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IT Show 2011 turns 10 with biggest haul of exhibitors and exhibition space

Singapore, 8 March 2011 --- Singapore’s largest IT consumer exhibition – IT Show 2011 – marks its 10th anniversary with its biggest show ever. More than 830 exhibitors are expected to take part in this mega show covering over 350,000 square feet of exhibition space.

Organised by Exhibits Inc, a wholly-owned subsidiary of Singapore Press Holdings, the four-day show will be held at Suntec Singapore from 10 to 13 March 2011, from 12 noon to 9pm daily.

The IT Show 2011 will take up five levels of exhibition spaces at Suntec Singapore, including the foyer area at Level 1, the ballrooms and meeting rooms at Level 2 and 3, and the exhibition halls at Levels 4 and 6.

IT aficionados and bargain hunters can look forward to the latest innovations and technologies from an extensive range of products in digital imaging accessories and peripherals, electronic gaming software and hardware to home entertainment, lifestyle electronics and mobile communications.

Helming the IT Show 2011 are leading global marquee brands such as Apple, Canon, Fuji Xerox, Hewlett Packard, Microsoft and Samsung. Leading local brands such as the three telecommunication companies SingTel, Starhub and M1, as well as Creative and Osim will also be making their presence felt at the IT Show 2011.

One of the key highlights in IT Show 2011 is the iPavilion which is presented by epiCentre. Visitors to IT Show 2011 will experience their very own “Mac World” which showcases a record-setting display of software and accessories for Apple’s iPad, iPhone, iPod, and Macintosh products and platforms.

With the relationship between technology and content growing in significance, visitors can also look forward to seeing a host of exciting new products that will be displayed for the first time, such as touchscreen tablets, “Smart TV” systems which display web content and super phones.

Mr Melvin Koh, General Manager of Exhibits Inc Pte Ltd said, “Over the last 10 years, the IT Show has been at the forefront of the latest innovations, whether they are IT, mobile or digital electronics. This development has been spurred by widespread adoption of social media and consumers who are more discerning towards a better multimedia experience. As evident from our past shows, the response by exhibitors and visitors alike to IT Show has been phenomenal.”

He further added, “In 2010, we attracted 807,000 visitors and recorded $67.5 million in sales. This year, with 10% more exhibitors on board and 10% more exhibition space taken up, we are targeting to draw in 820,000 visitors and a projected $70 million in sales. With exciting offerings and a wide range of hot deals, the IT Show 2011 has something for everyone.”

Mr Chua Wee Phong, Director of Sphere Exhibits said, “Riding on the IT Show’s popularity and successes, we are constantly exploring new ways to expand the event’s scale and scope further. We are committed to attracting more marquee brands as exhibitors to our show and having the event serve as a launch pad for them to introduce their latest product offerings into Singapore and the region. We will also look at enhancing the consumers’ experience by providing a comfortable and fuss-free shopping environment, such as bigger exhibition spaces and wider aisles and walkways. By retaining their interest and attention, we aim to reinforce our value proposition as the country’s leading and most well-attended IT event.”

For more information of IT Show 2011, please visit

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

Media contacts:

Melvin Koh (Mr)

General Manager
Exhibits Inc Pte Ltd
DID: 6747 4620
HP: 9383 3763

Yeo Siew Chi (Mr)
Corporate Communications
Singapore Press Holdings
DID: 6319 1586
HP: 9749 5105

About Exhibits Inc
Exhibits Inc Pte Ltd, a wholly owned subsidiary of Singapore Press Holdings (SPH), is the leading organiser in Singapore and the producer of Singapore's largest consumer exhibitions namely: IT SHOW, COMEX, Food and Beverage Fair and World Food Fair.

With a proven track record of over 17 years, Exhibits Inc has an extensive expertise and experience in developing, planning and executing consumer exhibitions every year, involving more than 1000 exhibitors, more than 1 million visitors including journalists locally and abroad. Backed by SPH's comprehensive range of advertising and media assets, Exhibits Inc is poised to become the key player in the MICE industry with significant presence in the consumer sector.

Apart from its competence in running consumer events, Exhibits Inc offers exhibitors an excellent range of quality services, ensuring the best possible support before, during and after the show.

Exhibits Inc strives to "Be Recognised as Asia's Leading Producer of Events" while conducting its business in a socially responsible manner. It aims to return a maximum benefit to its shareholders and clients. Exhibits Inc is committed to grow the exhibition industry, opening up new fields and new potential for growth in just about every industry.

About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.