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The Pitch is On

More than 180 agency professionals attended briefing on The Pitch

Singapore, 11 March 2011 - More than 180 professionals from 80 advertising agencies gathered at the SPH News Centre Auditorium today for a briefing on The Pitch - a new “reality” contest by SPH that challenges advertising agencies to come up with their strategic and creative best through an integrated media campaign to pitch for a real account.

A buzz had been created earlier last Thursday when a "Pitch Squad" from SPH made its way to various advertising agencies to introduce the contest. Talents dressed as butchers hand-delivered invitations to the agencies to encourage them to participate in The Pitch.

The briefing opened with a welcome address by Mr Leslie Fong, Senior Executive Vice President, Marketing Division, who shared about the importance of integrated marketing solutions moving forward. The audience was then introduced to the suite of SPH’s integrated media initiatives under the umbrella of “SPH IS ON” by Mr Geoff Tan, SPH's Senior Vice-President and Head of Strategic Marketing.

"SPH IS ON" is a solutions-based cross-media ideology that brings together the most-ideal combination of media products and services to satisfy advertisers’ multiple touch-point requirements. The various media platforms owned by SPH have been grouped into six media activation "buttons", and they are "On Print", "Online", "On Mobile", "On Ground", "On Air" and "On Screen".

The ‘secret’ account for The Pitch was also revealed. Agencies were challenged to conceptualise a compelling branding campaign for Paragon, the luxury shopping mall along Orchard Road owned by SPH. The proposal must effectively incorporate a cross-media strategy that engages at least three “SPH IS ON” media platforms, with "On Print" being mandatory.

Those interested to participate should login to for more information and to download the official entry form. Each team must include one Account Director or Strategic Planner, one Creative Director and one Media Director. There is no limit to the number of teams each agency can send. The closing date for submission is 30 March 2011, 2359 hours.

On 11 April 2011, six semi-finalists will be announced, and they will be invited to make a 45-minute presentation on their proposal on 21 April 2011 at the SPH News Centre Auditorium. This will be followed by the announcement of the top three finalists a week later.

Judges for The Pitch include eminent creative and media professionals in the industry, as well as the client, Paragon. The winning advertising agency will be rewarded with $20,000 in cash and $250,000 worth of media credits from SPH, as well as the honour of hoisting the Golden Cleaver Award.


Prizes for The Pitch:
Golden Cleaver Award : $20,000 cash and $250,000 worth of advertisements in SPH media
1st Runner-Up : $10,000 cash and $150,000 worth of advertisements in SPH media
2nd Runner-Up : $5,000 cash and $100,000 worth of advertisements in SPH media

Key dates:
Closing date for entry submission: 30 March 2011
Announcement of semi-finalists: 11 April 2011
Presentation by semi-finalists: 21 April 2011
Announcement of top three finalists: 28 April 2011
Presentation by finalists: End May 2011

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Mr Winston Ho
Senior Marketing Manager
Strategic Marketing Department
Singapore Press Holdings Ltd
DID : 6319 1641
Email :

Mr Adrian Cheong
Corporate Communications Division
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email :

Ms Sherlyn Yap
Senior Executive
Corporate Communications Division
Singapore Press Holdings Ltd
DID : 6319 1226
Email :

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.