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CATS Classified Pets Corner Event 2011 - Best Buddies by the Beach

Singapore, 24 March 2011 – Pet owners will take centre stage at the CATS Classified Pets Corner Event 2011 held at the East Coast Park this Sunday (27 March 2011). Themed “Best Buddies by the Beach", they can showcase the strong bonds as well as hilarious similarities they have with their beloved pets, and stand to win fantastic prizes.

The event will feature a slew of stage contests and activities, including the “Stay By Me” Obstacle Challenge, Two of a Kind, Wagging Good Time, Long Tail of Friendship, Run Buddy Run and various others (please see Appendix for the detailed programme highlights).

There will also be more than 20 booths manned by pet merchants and animal welfare organisations offering a wide selection of products, services and information. Besides revelling in the fun and excitement, visitors can enjoy the convenience of this one-stop "mart" and find all things pet-related here, from food and obedience training courses to express grooming, pet-care advice and even pet insurance.

Goodie bags will be given to the first 500 visitors who turn up with a cut-out coupon which will be published in CATS Classified in The Sunday Times on March 27. Those who spend a minimum of $15 in a single receipt will receive an exclusive CATS Classified sunshade worth $12 (maximum of two redemptions per customer). Pet owners can also take advantage of the express grooming service for their pets at the event for only $10.

Pets Corner is not only about fun and frivolity. Beneath its light-hearted veneer, pet ownership entails obligations and responsibilities. The event therefore includes booths for the Agri-Food & Veterinary Authority (AVA), Society for the Prevention of Cruelty to Animals (SPCA), Action for Singapore Dogs (ASD), the House Rabbit Society Singapore (HRSS), and the Animal Lovers’ League (ALL), all of which will be promulgating their messages of responsible pet ownership and animal welfare.

An annual event, Pets Corner furnishes a venue for pet owners, vendors and relevant authorities and organisations to gather and interact. This year’s event is sponsored by Royal Canin, a provider of premium dog and cat food.

Media Invitation

CATS Classified would like to cordially invite you and your photographer/videographer to this fun-filled event on 27 March, Sunday.

Please RSVP latest by 25 March, Friday, 5pm to Mr James Ong at or 6319 5909.

Event details

Best Buddies by the Beach
Date: 27 March, 2011 (Sunday)
Time: 10am – 5pm
Venue: East Coast Park (beside Carpark E2, next to East Coast Lagoon Hawker Centre)
Admission: Free

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

James Ong (Mr)
Assistant Communications Manager
Advertising & Promotions
CATS Classified
Singapore Press Holdings
DID: 6319 5909

HP: 9389 8929

Diana Lee (Ms)
Assistant Vice President
Advertising & Promotions
CATS Classified
Singapore Press Holdings
Tel: 6319 5978

HP: 9366 6875

Gary Yeo (Mr)
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
HP: 9684 0498

Adrian Cheong (Mr)
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 2261

HP: 9798 6097

About CATS Classified

CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.