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Head Honchos Cooking Up a Storm for Project Helping Hands

Singapore, 30 March 2011 -- Starting this Friday (1 April) and every Friday evening for at least the next 10 weeks, the head honchos of some companies are chipping in to help raise funds for The New Paper's Project Helping Hands. For this Great CEO Charity Cookout, chief executive officers will be swapping their suits for aprons, and turning up the heat to whip up their specialty hawker dishes at the Food Republic Beer Garden at St James Power Station from 7pm to 10pm. All proceeds from the sale of the food will be donated to Lions Befrienders Service Association.

Kicking off the series will be Ms Irene Ang, Founder and CEO of FLY Entertainment. She will be cooking pineapple fried rice and each helping will be priced at $20.

"When it comes to food, I like simple dishes and pineapple fried rice is one of my favourites. It is simple and quick to cook, yet tasty and fragrant. I chose this so that I can cook it fast and furious, sell more dishes and raise for funds for Project Helping Hands," said Ms Ang.

Ms Charissa Wong, Country Manager for City Chain Stores (S) Pte. Ltd. and Optical 88 (S) Pte. Ltd picked rojak. She said: "It is a dish which represents the spices of life. I like the sweet taste of fruits in it like pineapple which goes perfectly well with the savoury taste of crispy you tiao. Whipping up rojak does not involve hot oil or boiling water, unlike the other hawker stalls, but it is going to be very challenging to achieve the right mix of flavours for that perfect plate of rojak."

Apart from Ms Ang and Ms Wong, the line-up of CEOs participating in this charity cookout includes:

  1. Dr Madeleine Chew, Founder and Managing Director, MW Medical
  2. Mr Michael Chin, General Manager, Asia Pacific Breweries (Singapore) Pte Ltd
  3. Mr Mohamed Ismail, CEO and Co-Founder, P & N Holdings (Parent company of PropNex Realty)
  4. Mr Kenny Yap, Executive Chairman and Managing Director, Qian Hu Corporation
  5. Dr Dennis Wee, Chairman, Dennis Wee Group
  6. Mr Loh Lik Peng, Founder and Managing Director, Hotel 1929, New Majestic Hotel and Wanderlust Hotel in Singapore, Town Hall in London and Waterhouse in Shanghai.
  7. Dr Frank Cintamani, Chief Executive Officer, Fide Living
  8. Mr Terry O Connor, Chief Executive Officer, Courts
  9. Mr George Quek, Chief Executive Officer, BreadTalk

Mr Dominic Nathan, Editor of The New Paper, said, "It is great that these busy CEOs have come forward with such enthusiasm to contribute to a good cause. We hope that the public will be equally supportive and come down to the Food Republic Beer Garden at St James Power Station every Friday evening to have a good time time, great food and lend a helping hand."

About The New Paper Project Helping Hands

The New Paper has partnered the Lions Befrienders Service Association and Ngee Ann Polytechnic in Project Helping Hands, and aims to raise $1 million to help 1,000 elderly who are living alone. Launched last October, $447,000 has been raised to date.

The project involves installing wireless motion sensors in the apartments of these elderly who are living alone. The system tracks the resident's movements and sends an SMS to a caregiver or volunteer if it detects unusually long motionless periods.

This technology, known as NP's Elderly Monitoring System, was developed by the staff and students of Ngee Ann Polytechnic.
It is estimated to cost about $1,000 to install the system in each home. Lions Befrienders has identified 1,000 needy elderly Singaporeans living in one-room flats as potential beneficiaries.

Besides attending the Great CEO Charity Cookout, members of the public can also contribute to The New Paper Project Helping Hands by:

a) Making an online donation of any amount at

b) Making a cheque donation payable to "Lions Befrienders" and mail it to:

Lions Befrienders Service Association (Singapore)
Blk 130 Bukit Merah View
Singapore 150130

(Please indicate "Project Helping Hands", your full name, NRIC, address and contact numbers on the back of the cheque.) Corporate donors should also indicate their company's name (as registered with Acra) and business registration number.

Issued by:
Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For media enquiries, please contact:

Mr Robin Kong
Assistant Editor
The New Paper
Tel: 6319 4090

Ms Selina Esther Lim
Assistant Manager
Corporate Communications
Tel: 6319 1872

About The New Paper

Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 17 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.