Her World ranked top Women’s Magazine of the Year and Magazine of the Year 2011 by Marketing Magazine
Singapore, 6 April 2011 – With its publications ranked top in major categories in this year’s Magazine of the Year survey by trade magazine Marketing, SPH Magazines Pte Ltd (SPH Magazines) has proved itself to be the undisputed Publisher of Choice once again. Overall, 13 publications by SPH Magazines were ranked among the top three magazines across 14 categories.
The Magazine of the Year survey aimed to document the magazines preferred by agencies and client marketers in Singapore. 78% of client-advertiser respondents were manager level decision-makers and above with nearly a quarter from the most senior ranks. Advertisers from major banks, FMCG companies, property developers, IT and telecommunications firms, government, travel and tourism participated in the survey. Agency professionals across the marketing services spectrum were also well represented.
The survey found that more advertisers chose SPH Magazines' publications to reach out to different target audience in various categories, including Women’s Magazines and Chinese Magazines.
SPH Magazines' titles won across a wide spectrum of categories, from women’s and men’s magazines, magazines on special interests such as parenting and interior design, luxury titles to publications on property.
The following magazines were ranked top in the respective categories, with Her World, Singapore's number one women's magazine, grabbing top position in the Women's Magazine of the Year category as well as in the main category - the Magazine of the Year.
Six other titles also scored well in the survey, claiming the second or third spot in their respective categories. They were:
Mr Loh Yew Seng, Chief Executive Officer of SPH Magazines, said: "We take great pride in maintaining our position as the region's Publisher of Choice, providing value to both readers in the form of a quality read and advertisers with an effective advertising platform. We are pleased with the outcome of the survey, as it is proof that our publications do serve the needs of the advertisers well."
Highlighting SPH Magazines' strengths in both print and online media, Mr Loh added: "With our growing online presence through websites such as HerWorld.com, we believe that our unique combination of print and online media will give advertisers exactly what they need to reach their target audience."
Another SPH subsidiary, Focus Publishing, also did well. Their popular Chinese entertainment magazine UW (U-Weekly) was ranked third in the Chinese Magazine of the Year category.
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About SPH Magazines
A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.
In addition, websites such as Herworld.com and Hardwarezone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.
In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications Luxury-Insider.com, Inluxe.cn, as well as the luxury print magazine Baccarat in Hong Kong.
As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.