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The Nurture Your Child’s Potential event offers all-rounded options in academic and leisure pursuits

Singapore, 12 April 2011 – How do you know what’s best for your child? Is being a tiger mum or a meek and understanding parent better in helping your child succeed in life? Get answers to all these questions and more at the Nurture Your Child’s Potential event on 16 April at Suntec City, organised by Singapore Press Holdings' CATS Classified.

Over 7000 parents and children thronged the inaugural event last year. This year's event will continue along the same vein with ticketed seminars and exhibitions to provide parents and children handy tips and exciting options for the June holidays and beyond. There will also be a contest called 'My Kid’s Got Talent!’held in conjunction with the event to allow parents to showcase their child's talents. The shortlisted contestants will be taking part in the contest at Suntec on 16 April 2011, and the winners stand to receive a total of up to $1000 in cash prizes and product hampers.

The free-admission event offers a comprehensive selection of children enrichment programmes and workshops from its wide range of exhibitors. At the seminar, parents can also get insightful answers to the quintessential question of what constitutes good parenting.

The recent furore over the extreme parenting ways of Amy Chua, an American-Chinese mother of two and author of the book ‘Battle of the Tiger Hymn’, has brought to light the various styles a parent can adopt in bringing up a child.

Amy’s emphasis on rote repetition and perfection with no room for mistakes drew flak in America. In Singapore, where academic pursuits take precedence over play, her parenting style would have gone down well with most parents. However, focusing on academic excellence plays little part in raising happy and successful children.

Ms Tan Su-Lin, Head of CATS Classified, said: “Our annual parenting event is an extension of our aspiration to promote a balance between studies and play, strict and lenient parenting."

She continued: "This explains our diversity of exhibitors that ranges from hip-hop dance to arts-based holiday camps and our carefully crafted seminar topics that serves as an essential guide to parents in nurturing their children’s talent. Our ‘My Kid’s Got Talent!’ contest also presents an opportunity for parents to groom their child in an area other than academic development. There is something in store for every family.”

Besides the seminar, contest and exhibition, kids can have their fill of fun at the activity zone with three different booths where they can sign up for a drawing competition, listen to stories incorporating puppetry, or to try their hand at cake decorating.

There will also be a buyers’ draw where a minimum purchase of $20 at the exhibition will entitle the buyer to a chance at winning an iPad.

ST701 Nurture your Child's Potential Exhibition and Seminar

Date: 16 April 2011
Time: 10am to 8pm
Venue: Suntec City Concourse, Level 3

Please visit or call 6319 8636 for more information.

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Diana Lee
AVP (A&P), CATS Classified
DID: 6319 5978
Mobile: 9366 6875

Lin Shuzhen
Assistant Communications Manager, ST701
DID: 6319 8927
Mobile: 9820 4551

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
Mobile: 9684 0498

About ST701

First launched on March 24, 2006 as a job portal, ST701 carries the initials of The Straits Times, Singapore Press Holdings’ flagship newspaper and Singapore´s national English broadsheet. The numbers “701” convey what the user will experience: 7 days a week search at the 01 place that matters.

In 2007, ST701 expanded its scope to include motoring, property and general classifieds. Now, ST701 comprises four verticals, namely: ST701 Jobs; ST701 Cars; ST701 Property; and ST701 Shops. Collectively, the four verticals make up Singapore’s leading online marketplace for classified advertisements.

About CATS Classified

CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.