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Shape Run 2011 set to open for registration

Singapore’s most popular women’s run returns for the sixth consecutive year

Singapore, 14 April 2011Shape Run 2011, organised by SPH Magazines Pte Ltd (SPH Magazines), will begin registration tomorrow (Friday, April 15). A total of 10,000 slots will be offered. Runners can sign up for the race online at and the event will be held on Sunday, July 24.

The early-bird registration fee is $45 for individual categories (5km and 10km) and $180 for the corporate category. This period is from April 15 to April 19. Thereafter, the registration fee will be $55 for individual categories and $220 for the corporate category.

All participants will get a fabulous Runner’s Kit filled with running essentials and a limited-edition Shape Run Reebok tee, all packed into an exclusive Shape gym bag. Race finishers will also get a race certificate with their personal timings and a finisher’s medal after the run.

Individual runners who top up $10 on the race fee will get a six-month subscription or $20 for a 12-month subscription to Shape, which was named Health/Fitness Magazine of the Year 2010 by the Magazine Publishers Association of Singapore.

Shape runners, readers and the public are welcome to check out the latest health, beauty and fitness products and services at the exciting Shape Run carnival, which will be held from July 8 -10 at Marina Square Central Atrium Level 2. Participants will be able to collect their race packs and number bibs at the carnival.

Shape Run 2011 is proudly presented by Subaru and co-presented by Reebok, with Kellogg’s as the main sponsor. Other sponsors include Aibi, BIC Shaver, Biotherm, CitiSpa, H-TWO-O, Marigold Yoghurt, True Fitness and Vitagen Collagen.

Susanah Cheok, Group Editor, Fashion & Beauty, SPH Magazines, said: “From 2,500 in its first year, to 8,000 in 2008, and now 10,000 participants for the second year in a row since 2010, it is evident that running has become increasingly popular among women in Singapore. Shape Run is proud to have pioneered Singapore’s first women-only run, and this year’s event promises to bring even more value, fun and fulfilment to Shape’s faithful women runners from all races and ages.”

Irene Tan, Deputy Managing Director, Fashion & Beauty, SPH Magazines, said: “In 2009, we closed our registration in less than 42 hours which was a record for Shape Run. Last year, the event received even stronger support and expanded in capacity from 8,000 to 10,000 runners. The growing demand year after year affirms Shape Run as a highly anticipated race in the female runner’s calendar and is a testament to our objective of encouraging a more active lifestyle among Singaporean women. We would like to thank our esteemed sponsors and partners for their support of this premier fitness platform.”

Co. Regn No.: 196900476M


For more information, please contact:

Madeline Chia
Marketing Manager
SPH Magazines Ltd
DID: 6319 6173

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications,, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About Shape Singapore

Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005 and the Gold Award for Health/Fitness Magazine of the Year at the MPAS Magazine Awards 2010.