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Be dazzled at the sixth edition of the ICON Ball 2011

ICON is revamped to celebrate its sixth anniversary

Singapore, 15 April 2011 – Award-winning Chinese monthly luxury lifestyle magazine ICON celebrates its sixth anniversary with a revamped look at the ICON Ball 2011 – A Brilliant Ruby Soiree. It will be held at St Regis on Apr 20, 2011.

ICON celebrates with a shower of rubies and diamonds, a woman's best friend. Published by SPH Magazines, ICON has been recognised as the MPAS Chinese Language Magazine of the Year by the Magazine Publishers Association of Singapore (MPAS) for the past two years. It has also recently been ranked the No. 1 Chinese Magazine of the Year 2011 by Marketing magazine.

In line with this year’s theme, the John Jacob ballroom at St Regis will be transformed into a sea of rubies, creating a lavish decor that best represents ICON’s characteristics – sophistication, glamour, luxury, prestige and style.

The annual ICON Ball is one of the most anticipated events on the island’s social calendar. The exclusive event will play host to more than 300 guests, comprising socialites, corporate leaders and advertisers. Guests can expect to see the who's who at this spectacular party, as well as the movers and shakers of the fashion industry.

“The ruby is a very rare gem, which is exactly what ICON is perceived to be in the publications industry. And the time has come for this prized title to reinvent itself and attain new heights,” said Elsie Yah, ICON’s managing editor.

The new revamped ICON boasts a brand new masthead that is bold and unconventional. The covers will feature high fashion models in the latest high fashion. A regular column that features personalities in the limelight will also be added. Readers can also look forward to a new section featuring the latest accessories trends. Find out what goes on in a socialite's life in a new column that touches on different topics such as their haute couture collections and relationship with their children.

Rachel Tan, group editor, SPH Magazines, said: “This revamp builds on the multi-faceted design skills of an award-winning creative team and the new look will showcase what they do best – making beautiful products even more alluring and inspirational.”

And this new look will be unveiled at the Ball. Dennis Pua, managing director, SPH Magazines said: "The ICON ball is definitely one of the most talked-about event every year. It is the time when prominent personalities from Singapore's high society circle catch up with old friends and make new ones. It is also the perfect chance for us to express our gratitude to our advertisers and partners who have been an integral part of ICON since its inception."

At this year's ball, ICON’s 10 Best Dressed Awards will be given out, results of which will be announced during the evening. Each best dressed guest will walk away with a Synactif Hamper sponsored by Cle de Peau Beaute.

Celebratory champagne sponsored by Moet & Chandon and wines by Terrazas will also be served during the ball.

Media Invitation

We would like to cordially invite you and your photographer / videographer to this spectacular event on 20 April, Wednesday.

Please RSVP latest by 19 April, Tuesday, 5pm to Gary at 6319 1225 or

Event details

ICON Ball 2011 - A Brilliant Ruby Soiree
Date: 20 April, 2011 (Wednesday)
Time: 7pm till late
Venue: John Jacob ballroom, St Regis


Co. Regn No.: 196900476M

For more information, please contact:

Christine Chia
Assistant Manager
SPH Magazines Pte Ltd
DID: 6319 3085

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications,, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About ICON

Launched in March 2005, ICON is Singapore’s first and most-established Chinese lifestyle magazine for the well heeled. ICON brings the world of luxury to its readers, with reports on the most exclusive parties here and abroad, the most coveted and exquisite fashion and beauty money can buy, and the glamorous lifestyles of uber-high-fliers. ICON is the definitive style guide for the affluent and famous and the voice for Singapore’s bilingual elites. ICON has won several awards, including the MPAS Chinese Magazine of the Year (2009 and 2010), Award of Excellence in Design & Layout category in the Asian Publishing Management Awards 2007, and Gold Award for Best Magazine in Overall Design in the IFRA Asia Media Awards 2008. It has a Malaysian edition.

ICON also publishes an annual watch and jewellery guide, ICON Moments, as well as an annual wedding guide, ICON Weddings. ICON Moments won the Silver Award for Best in Magazine Cover category in the IFRA Asia Media Awards 2007 and Excellence Award in Design and Layout category in the Asian Publishing Awards 2008. Most recently, ICON Moments won a Bronze award for Watch Magazine of the Year at the MPAS Awards 2010.