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Filial piety transcends generations

Heart-warming tributes from CATS Classified readers about their mothers

Singapore, 5 May 2011 – Six CATS Classified readers had their wishes fulfilled for a Mother’s Day gift of their choice. This Mother’s Day promotion, organised by Singapore Press Holdings' CATS Classified from 9 April to 3 May, saw an influx of close to 400 heartstrings-tugging tributes submitted by CATS Classified readers of The Straits Times, Lianhe Zaobao and Berita Harian.

Two of the winning entries coincidentally came from the same three-generation family residing in the same house. Siti Hafidzza, 27, a pre-school teacher, sent in a poem about filial piety dedicated to her mother, Maimunah, 50, a school library assistant. As luck would have it, Maimunah also sent in a tribute to express her love and appreciation to her mother, or Siti's grandmother, Madam Hajah Mah Ani.

Siti said: “I remember how my mother stopped work to devote all her time and effort to care for us when we were still in pre-school, returning to work only when we have graduated from secondary school. Knowing how much she loves to bake, I chose an oven as a Mother’s Day gift for her in appreciation of her many sacrifices for us.”

Maimunah chose a motorised wheelchair for her mother who no longer has the strength to push herself around in her current one. Detailing how hard Madam Hajah had to work to sell Tepung Pelita, a type of kueh to bring up Maimunah and her siblings, Maimunah takes her to Johor Bahru regularly for therapy sessions, much to her appreciation.

Another winner, Joycelyn Au, 24, a kindergarten teacher, saluted her mother, Philomena Tee, 54, who never gave up during her tumultuous growing up years, even when she got into fights in school and was called up by the discipline master every week. Her mother was always there for her, offering words of encouragement through letters, slips of paper and stick-on notes.

Joycelyn said: “It was a wake-up call for me when I saw my mother crying in the washroom, while scolding me. Now, I tell my mother ‘I love you’ everyday and thank her for the little things she does like preparing my breakfast. I wanted a new sofa for my mother as she would like to replace our old one which is more than 13 years old, but I just started working and am not earning much.”

Life wasn’t easy for another winning mother and daughter - Boo Kah Choo, 48, having lost her husband and bringing up her only child, Wang Caiyun, 28, as a single parent. Through sheer hard work and careful saving, she managed to send her daughter to Australia to further her studies.

“My mother sacrificed so much for me. Once, I misplaced a month’s worth of allowance the night I was supposed to fly off to Melbourne. Mum quickly borrowed from relatives and friends to replace money so that I wouldn’t miss my flight. I was so touched, because, coming from a Chinese family, borrowing money is a taboo but out of her love for me, she did it,” said Caiyun.

She added: “My mother was ill for three months and wasn’t getting better, despite seeing countless doctors. That was when I was so afraid that I might lose her, after having lost my grandmother in a similar way. I wanted a foot reflexology package for my mother because she has always wondered how it felt to have her feet massaged. As a single parent, she’s very thrifty and is intimidated by good service and pampering. I’ve seen her peeping into foot reflexology centres but not go in because of the cost. She always refuses my offer and says I should save for my future instead.”

Selected readers who contributed to the CATS Classified Mother’s Day promotion, will see their tributes published this Sunday, 8 May in the CATS Classified section of The Sunday Times, Lianhe Zaobao and Berita Minggu.


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Goh Mei Yi (Ms)
Communications Manager
Advertising & Promotions
CATS Classified
Singapore Press Holdings
DID: 6319 5942

HP: 9683 1280

Diana Lee (Ms)
Assistant Vice President
Advertising & Promotions
CATS Classified
Singapore Press Holdings
Tel: 6319 5978

HP: 9366 6875

Gary Yeo (Mr)
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1225
HP: 9684 0498

About CATS Classified

CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.