Introduction of Ink Media Agency of the Year and Ink Creative Agency of the Year awards
Singapore, 8 June 2011 – Leading media company Singapore Press Holdings (SPH) is inviting all advertising agencies, advertisers and other advertising-related organisations to submit their print advertisements published in any of SPH’s 18 newspaper titles for this year’s SPH Ink Awards.
The SPH Ink Awards recognises and honours the best print advertisements and the creative people behind them. This year’s Awards will honour those who embrace creativity and demonstrate that across all SPH media.
In addition to the six main categories and the Grand Prix, the organisers will be giving out two new awards to the media agency and creative agency which performed best across all categories.
Points will be allocated to the winners and finalists of each category. The highest scoring across all categories will be crowned the Ink Media Agency Of The Year and the Ink Creative Agency Of The Year, respectively.
The current six main categories for the SPH Ink Awards are:
To be eligible for the 'Integrated Campaign' category, entries must have appeared in at least one other SPH marketing platform besides newspapers. SPH’s comprehensive range of marketing platforms includes more than 100 magazine titles, 2 radio stations, out-of-home as well as online media, including internet TV.
Mr Leslie Fong, Senior Executive Vice-President of SPH’s Marketing Division, said: "Besides recognising creative talent, we wish to highlight also the importance of close coordination between client, creative agency and the media agency. A successful campaign is one which delivers a clear message through eye-catching creatives and which best capitalises on the characteristics of each media platform.”
"This year, we have introduced the Ink Media Agency of the Year and Ink Creative Agency of the Year awards to recognise and applaud agencies that have delivered consistently impressive work."
Entry Submission and Prizes
To be eligible for the Ink Awards, entries must have appeared in any of the 18 SPH newspaper titles during the period of 1 June 2010 to 31 May 2011.
The submission deadline is 6 July 2011.
The winners of the Ink Awards will be announced in a gala event in August 2011. The top entry of each category will win $3,000 in cash as well as receive a full page advertising space in SPH’s flagship newspapers, The Straits Times and Lianhe Zaobao. In addition, one of the six top entries will win the Grand Prix where the winner stands to win a cash prize worth up to $16,000.
More information can be found at www.sphinkawards.com.sg
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For more information, please contact:
Singapore Press Holdings Ltd
DID: 6319 2261
Mobile: 9798 6097
Brand & Communications Manager
Product Branding and Promotions – Marketing Division
Singapore Press Holdings Ltd
Tel: 6319 8850
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.