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Social Media for a Social Cause - Celebrate Singapore Social Media Day on 25 Jun!

Singapore, 17 June 2011 – Celebrate Singapore Social Media Day (SGSMD) 2011 on 25 June with a day of fun-filled activities at *SCAPE! SGSMD 2011 is an adaptation of World Social Media Day, which was initiated by internet news blog Mashable in 2010 and celebrated on 30 June during its first year.

Organised by a group of volunteer bloggers and social media enthusiasts, the event is presented by HTC and supported by, Singapore’s leading news and entertainment web portal by Singapore Press Holdings Ltd (SPH).

To express the spirit of Social Media, the organising committee has come up with a simple yet highly apt tag word “SoMe!”, which apart from being an abbreviation of Social Media, also speaks volumes about how people of today engage various social media channels to express themselves on a daily basis.

Parts of *SCAPE’s atrium and gallery would be converted into a mini “funfair” on 25 June from 2pm – 9 pm. Proceeds collected through the various activities would be donated to the Straits Times School Pocket Money Fund (SPMF).

Line-up of programme from 2pm – 9pm at *SCAPE:

  • SoMe! Shopping Booths: Sales booths by various blog shops*
  • SoMe! Superstars: Youtube performers, in the flesh!
  • SoMe! Shutterbug: Photography-sharing workshop (by Tan Geng Hui)**
  • SoMe! Social Media Wall: We’ve all left a message on our friends’ Facebook Walls before, so how about leaving a message on an actual Social Media wall for a change? Donate a dollar (or more!), and get to leave your message on the Wall for all to read!**
  • SoMe! Games: Have fun at the game booths located at Level 5 Gallery, earn game ‘stamps’, and collect stamps at all 4 game stations to redeem your exclusive SoMe goodie bags!
  • Creative Sandwich-making contest**, Stage Games, and more!

*Partial proceeds from sales will be donated to SPMF.
**All proceeds from sales will be donated to SPMF.

In line with the concept of “Social Media for a Social Cause”, Key Presenter HTC will also be chipping in to this charitable cause. While the activities at *SCAPE are ongoing, a group of volunteers will be hitting Orchard Road to request for members of the public to access HTC’s Facebook page with their own mobile phones or using the volunteers’ HTC phones. For every person who “Likes” the HTC Facebook page, HTC will be donating $5 to the SPMF.

Twitter Hashtag: #sgsmd

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Janet Ong
Singapore Press Holdings
Tel: 6319 2348


Sherlyn Yap
Senior Executive
Corporate Communications Division
Singapore Press Holdings
Tel: 6319 1226


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing

In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.

Events and Outdoor Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.