Singapore, 20 June 2011 – ST701, Singapore Press Holdings' e-marketplace for jobs, cars, property, shops and directory services, has developed an iPhone application for Teck Wei, one of the leading car dealers in Singapore. This user-friendly application allows the user to buy, sell and rent cars with ease.
The prevalence of smartphones in Singapore, especially the iPhone, serves up advertising opportunities that sellers are keen to explore. It is precisely this phenomenon that spurred Mr Arthur Ong, Teck Wei’s Director, to create an iPhone application for his clients.
Mr Ong said: “Both the young and old alike are using iPhones. It’s easy to connect with people over the user interface, games and downloadable applications. Since the iPhone appeals to all ages, why not utilise the phone to market our products and services?”
In 2010, Teck Wei approached ST701 to kickstart the iPhone project. As one of the leading car dealers in Singapore that deals with a wide spectrum of motoring needs, Teck Wei had earlier commissioned ST701 for its corporate website. The cordial relationship between vendor and client and ST701’s resources and expertise were the reasons why Teck Wei decided to collaborate with ST701 on their mobile application.
Mr Alan Soon, Head of Online Business and Technology of ST701, said: “The ST701 team is dedicated in rolling out professional and customised online solutions. We not only optimise them to read into the buyers’ search behaviour, we also take into account innovative yet aesthetically pleasing user functionalities. The Teck Wei iPhone application is a big boost for ST701 in terms of our mobile development portfolio.”
Months of research and development led to the birth of one of the first motoring iPhone applications in Singapore at the beginning of 2011. To date, the Teck Wei iPhone application is nearing 1000 downloads and counting. The car dealer has seen its first client who has made use of the iPhone application to buy his dream car.
Mr Charles Quek, a 32-year-old SAF personnel who was impressed with the application and eventually bought his car using it, shared: “My friend introduced me to the application. I was pleasantly surprised that all the information I needed was literally at my fingertips! The best part was that the data was available wherever I went, a feature that bulky laptops lacked."
A quick search of “Singapore cars” in the iPhone application store produced only three search results. Two of them (Teck Wei and BW Automobile) were developed by ST701. This shows that mobile applications for vehicles, with the exception of government portals such as one.motoring.sg, are still new in the market and definitely has room to grow into a full-fledged advertising avenue.
Business owners who wish to engage the ST701 team in web or mobile solutions or want to know more about what ST701 can offer, please contact Mr Jack Chua at 9792 8647, email firstname.lastname@example.org or visit cars.st701.com for more information.
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For more information, please contact:
Senior Vertical Manager, ST701
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Assistant Communications Manager, ST701
DID: 6319 8927
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Singapore Press Holdings Limited
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First launched on March 24, 2006 as a job portal, ST701 carries the initials of The Straits Times, Singapore Press Holdings’ flagship newspaper and Singapore´s national English broadsheet. The numbers “701” convey what the user will experience: 7 days a week search at the 01 place that matters.
In 2007, ST701 expanded its scope to include motoring, property and general classified ads, offering the full range of classified products and services to our valued clients.
In November 2010, ST701 took over the Directory and Search Engine Marketing (SEM) businesses from its associates. The former brings to users an efficient way to find fresh, relevant local business contacts and addresses on the internet while the latter offers a better integration of resources for businesses looking to boost their online presence.
Now ST701 comprises five verticals, namely: ST701 Jobs; ST701 Cars; ST701 Property; ST701 Shops; and ST701 Directory. Collectively, the five verticals make up Singapore’s leading online marketplace for classified advertisements.
About CATS Classified
CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.