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8,000 women take Nicoll Highway by storm at Shape Run 2011

Singapore, 24 July 2011 – Shape Run 2011, the sixth edition of Singapore's first women-only running race, concluded successfully this morning at Nicoll Highway. Organised by Shape Singapore, a publication licensed under American Media Inc. and published by SPH Magazines Pte Ltd (SPH Magazines), the challenge offered distance categories of 5km and 10km. A total of 8,000 female runners – most clad in the blue Reebok Shape Run tee – participated in the event.
Associate Professor Fatimah Lateef, MP for Marine Parade GRC, graced the occasion as the Guest-of-Honour and flagged off the run at 7.10am.

Completing the 10km race in 34 min 18 seconds, Eunice Muchiri topped her category by coming in more than a minute ahead of her nearest rival. The 18-year-old Kenyan clinched the $1,000 cash prize along with $5,000 worth of products and services.

Eunice said of her win: “I came to Singapore for this race, and I’m very happy to have won.”

The 8,000-strong turnout was split evenly between the 10km and 5km challenge. Participation in the 10km category was higher this year, compared to 44 per cent in 2010. The 5km course wound along Mountbatten Road, Geylang Road, Kampong Bugis and Crawford Street. Runners in the 10km challenge included the 5km route plus a scenic loop around the F1 Pit Building, Singapore Flyer and Marina Promenade Park. Both routes finished at Nicoll Highway.

Finishing first in the 5km race was Jenny Lundgren, 33, who clocked an impressive timing of 18 min 02 seconds. The champion bagged $500 in cash as well as products and services worth $5,000.

Jenny said: “The run has been a very positive experience. All-women events like this give female runners the confidence to compete. I’m surprised and happy to have won this high-profile race.”

In the Corporate category, the team from Barclays Race to Win – comprising April Mckenna, Amy Mignosi and Syndie Blake – scored the top prize of $1,000 cash as well as products and services valued at $3,000. The tally of their members' top three timings was the lowest among the corporate teams.

The elated team said: “Shape Run was very exciting. We’re definitely coming back next year.”

Upon completing the run, participants were treated to sports massages, drinks and refreshments, as well as opportunities to sample various merchandise presented at the race site.

Each finisher took home a Runner's Kit – a Shape sports bag filled with beauty and health products and vouchers, nutritious snacks, spa vouchers, fitness trial passes and many other freebies. They also received a commemorative finisher’s medal, and will have a race certificate with their personal timing mailed to them.

 "We salute all the participants for undertaking this challenge and running a good race. The camaraderie at Shape Run 2011 was amazing," said Li Yuling, Associate Editor, Shape.

Irene Tan, Deputy Managing Director, SPH Magazines, said: “Shape Run 2011 is a resounding success. As the organiser of the first women-only race in Singapore, we are pleased that the event has garnered a good following of female runners, and generated a strong sporting movement in the local scene. The weather was excellent, and the race atmosphere was simply electric. The sponsors’ booths were also very well-received, with participants enjoying the healthy snacks and other exciting offerings.”

Shape Run 2011 is proudly presented by Japanese car maker Subaru and co-presented by Reebok, with Kellogg’s as the main sponsor. Other sponsors include Aibi, BIC, Biotherm, CitiSpa, Futuro, H-TWO-O, Marigold Yoghurt, True Fitness, Vitagen Collagen.

Event 1 
Event 1

Event 2
Event 2

5km winner
5km winner

10km winner
10km winner


Co. Regn No.: 196900476M

For more information, please contact:

Chan Yit Ying
Marketing Manager
SPH Magazines Ltd
DID: 6319 5814

Gary Yeo
Assistant Manager
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1225

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobiles, parenting, decor, new media and business. All the news stand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. Clicktrue Pte Ltd, an associate company of SPH Magazines, is a pay per performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to become Asia's publishing powerhouse, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, the Philippines and Vietnam. Products in its fold have achieved strong market presence in their respective sectors, as well as distinguished track records and a solid reputation.

In line with this vision, SPH Magazines has acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications,, as well as the luxury print magazine Baccarat in Hong Kong.

As a publisher of choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.

About Shape Singapore

Licensed from American Media, Inc., Shape Singapore was launched in July 2004. It is the complete mind and body guide for women, with 14 editions worldwide. It covers all aspects of living a well-balanced life, from the latest information on fitness, nutrition, exercise, and health, to invaluable tips on living life to the fullest. Shape is motivating, inspiring and embraces the most desirable lifestyle for active women – shaping their looks, as well as their lives. With a readership of 54,000 (Source: AC Nielsen Media Index 2008), Shape is the leading active lifestyle guide for women in Singapore. Shape won the Silver Award in the 3rd Asian Print Awards 2005 and the Gold Award for Health/Fitness Magazine of the Year at the MPAS Magazine Awards 2010.