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New Zaobao Sports kicks off on June 10

SINGAPORE, 8 JUNE 2004 - Lianhe Zaobao Sports section is getting a fresh new look!

The revamped Zaobao Sports will be launched on Thursday, 10 June 2004, in conjuction with the upcoming Euro Football Championships 2004.

Readers will get more sports news as the pages will be increased, and there will be more colours, more reports and more pictures of favourite sports personalities, such as David Beckham, Michael Owen, Kobe Bryant, Shaquille O’Neal and Yao Ming.

Soccer fans can look forward to extensive coverage on soccer action around the world, starting with Euro 2004. They will also get value-added match forecasts and analyses from soccer experts, as well as tips from a panel of experts.

Zaobao sports reporters will also give their commentaries on the matches and their take on happenings in the world of sports in their own columns.

Said Mr Low Liong Guan, Sports Editor of Zaobao Sports: " We hope with this new look, we will be able to attract more younger readers. With the rapid technological advancement, one can get access to information easily and quickly today through the Internet, cable television and other sources. We need to keep up with the times and our style of reporting to meet the changing needs of readers."

To kick off the launch, Zaobao Sports will run a series of contests for readers throughout Euro 2004, with attractive prizes to be won. The top draw is a trip to the final Euro 2004 match in Lisbon. The lucky winner will walk away with a pair of tickets to the match, air tickets and 3 nights accommodation, worth a total of $10,000!

With a new look, new style and new content, the new Zaobao Sports section promises to give readers a whole new experience!

Issued by Singapore Press Holdings

For more information, please contact:

Francis Mah
Corporate Relations
Tel: 6319 1028

About Lianhe Zaobao:
The flagship Chinese newspaper of SPH, Lianhe Zaobao is the highest circulating Chinese daily in Singapore. It is an influential newspaper giving valuable insights into local and foreign news, and is regarded as an important source of political and economic news on East Asia, especially China. Lianhe Zaobao has a circulation of 190,637 copies on weekdays and 198,679 copies on weekends. It became an integrated news medium delivering content for print, TV and Internet with the debut of Chinese News TV on Channel U in May 2001. It won the prestigious IFRA Publish Asia Award for best in print (gold) in 2003. Lianhe Zaobao was launched in March 16,1983 with the merger of Nanyang Siang Pau (launched in 1923) and Sin Chew Jit Poh (launched in 1929).