Singapore, 1 September 2011 – Come this Sunday, 4 September, The New Paper on Sunday will adopt a brand new approach to Sunday newspaper reading.
The revamped Sunday edition of The New Paper will be markedly different from the weekday edition that is already noted for being distinct in the way it tells the news. Sunday will be exclusively about people – about the “who”, rather than the “what”.
The newspaper, touted as a Sunday news magazine, will also feature more entertainment news, more fashion, sports and greater buzz.
Supervising Editor of The New Paper on Sunday, Mr Ken Jalleh Jr., said, “In re-thinking what we want to achieve, we looked at the newspaper anew, did research to understand the new reader and decided that a seamless, magazine approach is the way to go, given the slightly more leisurely approach to reading on Sundays. We hope readers, too, will read us anew."
Readers can also expect the refreshed edition to be punchier, more inspiring, and more compelling. Readers – particularly women and parents – will have a greater say, with greater interactivity.
Readers can also have a chuckle with the largest line-up of the funniest writers, get physical with Mr and Ms Right, get vocal with Lady Driver (road rage by women for women), Her Word, and Jason Johnson's TV rant.
The refreshed Sunday edition of The New Paper will have enhanced food pages, including "Tweats", where readers tweet to share what they eat, and genre-specific hawker specials.
The special pages for parenting will feature a new column, Dear Nanny, which provides hip advice for helpless parents.
For shopping fanatics, go undercover with our shopping spy to suss out the best bargains and the worst shops.
A publication of Singapore Press Holdings, The New Paper is Singapore’s second most-read English paid newspaper and the No. 1 newspaper choice among young adults. The price of the revamped Sunday edition will remain unchanged, at 80 cents per copy.
Singapore Press Holdings Ltd
Co. Registration. No. 198402868E
For media enquiries, please contact:
Mr Robin Kong
The New Paper
Tel: 6319 5605
Ms Selina Esther Lim
Tel: 6319 1872
About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 263 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.