Singapore, 28 September 2011 – Leading Out-Of-Home (OOH) advertising company SPH MediaBoxOffice (SPHMBO) is among the top three companies in the industry when it comes to offering an effective media platform to reach the outdoor audience.
According to a recent survey by Marketing Magazine, SPHMBO is ranked third by marketers when it came to choosing the best OOH media platform to reach consumers. The company has steadily climbed up the top ten chart over the past two years with year-on-year improvements in rankings (ranked fifth in 2010, and eighth in 2009), putting it ahead of other digital media companies such as SMRT Media, MediaCorp’s OOH! Media, and Focus Media.
Both brand owners and agencies also felt that SPHMBO is the top OOH platform to reach property and consumer electronic buyers. Such accolades are fuelled by SPHMBO’s wide range of Digital OOH platforms, which give marketers the flexibility to reach specific target markets or multiple segments across Singapore with its 500 digital advertising screens.
In the first quarter of 2011, SPHMBO expanded its “Retail Network” to 200 screens in 23 shopping centres with note-worthy inclusions like Tampines One, Liang Court, White Sands, Tiong Bahru Plaza, Hougang Mall, Far East Plaza and My Village. The revamped Retail Network effectively reaches 3.1 million1 shoppers weekly with advertising messages at the point-of-purchase.
As the leader in digital OOH advertising, SPHMBO also manages eight large outdoor LED screens in strategic locations such as Orchard Road, Raffles Place and the heartlands, effectively reaching PMEBs, youth and affluent shoppers.
The Out-Of-Home Media Company of the Year 2011 survey was commissioned by Marketing Magazine and conducted by Boardroom Research. The objective of the survey was to uncover which outdoor company client marketers and agencies were most likely to use for their campaigns. The online survey was sent to an estimated 6,000 people and 376 respondents took part in the survey. Amongst the respondents, 68 per cent were brand owners and 32 per cent from advertising agencies. 28 per cent of respondents were Chief Executive Officers, Managing Directors, General Managers, Vice Presidents and Directors.
1Source: Nielsen Media Research, 2010 Media Index
Base: Population 15+
SPH MediaBoxOffice Pte Ltd
Co. Regn. No. 200511176Z
For more information, please contact:
SPH MediaBoxOffice Pte Ltd
DID: 6319 2025
Singapore Press Holdings Ltd
DID: 6319 1225
About SPH MediaBoxOffice Pte Ltd
SPH MediaBoxOffice Pte Ltd (SPH MBO) is the leader in Digital Out-Of-Home (DOOH) advertising in Singapore. A wholly owned subsidiary by SPH Limited, it owns and operates the largest digital OOH advertising network which boasts 600 screens island wide. It also provides integrated marketing solutions for marketers by combining both the strengths of the digital platforms with events management.
With 8 larger-than-life outdoor LED screens in strategic locations such as 313@somerset, Chevron House, OUB Centre, etc. and presence in close to 50% of all shopping malls in Singapore, the digital platform reaches the hard-to-reach PMEBs and youth segments.
SPH MBO Events counts Panasonic Asia Pacific Pte Ltd, Singapore Tourism Board (STB), Nestlé Singapore Pte Ltd, Orchard Road Business Association, etc. as clients. The events managed by SPH MBO range from product road shows to major activations such as Maybank Nightwalk 2010, Big Carnival @ Marina Bay, Your Great Singapore Sale Experience 2010 and Fashion Season @ Orchard 2010.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 265 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.