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The Business Times Weekend to launch its iPad application on 1 October

Singapore, 30 September 2011 – The Business Times Weekend (BT Weekend), the weekend edition of Singapore’s leading financial daily The Business Times (BT), will launch its new iPad application on Saturday, 1 October. The launch of this app also marks The Business Times’ 35th anniversary. 
The BT Weekend app comes ahead of a universal app on iPad and iPhone for the weekday edition of BT, expected in the coming months. 
The new BT Weekend iPad app comes with a PDF format of the BT Weekend print edition. For a start, the 1 October and 8 October issues of the BT Weekend can be accessed for free. 
Starting from 15 October, each issue will cost US 99 cents to download and it will be valid for seven days. The BT Weekend iPad app can be downloaded from the Apple App Store from 6.00am. The app name is “The Business Times Weekend”.
This digital subscription is automatically renewed when the app for  the following week’s issue of the BT Weekend is downloaded. 
The BT Weekend print edition was re-launched in a compact format on 6 September 2008. The Business Times has a daily circulation of 38,400 copies, as of August 2011.
The BT Online edition was first introduced in June 1995, the first English-language newspaper in Asia to go online. Since January 2000, BT Online has been available from 4.00 am Singapore time (GMT +8 hrs) and continues to offer news updates throughout the day, from Mondays to Saturdays. 
Alvin Tay, Editor of The Business Times, said: "We are delighted to mark our 35th anniversary with the launch of BT Weekend on the iPad. We know that BT readers are avid consumers of business news through digital and mobile platforms. We want to reaffirm our position as the most authoritative source of business and financial news in Southeast Asia.”
Mr Patrick Daniel, Editor-in-Chief, English and Malay Newspapers Division, said: “We have ambitious plans for BT's online and digital offerings. The BT Weekend for the iPad is just the start. I foresee that the next 12 months will be an exciting period for BT and our readers."
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E 
For more information, please contact:
Ms Chin Soo Fang 
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1216
Mr Yeo Siew Chi
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID – 6319 1586
HP – 9749 5105
About The Business Times
The Business Times (BT), published by Singapore Press Holdings, is South-east Asia's leading business daily. It is Singapore’s only financial daily and provides a complete guide on the local, regional and international business scene.
BT brings to its readers each day a comprehensive and concise package of corporate, financial, economic and political news, analysis and commentary. BT also carries features and the latest lifestyle trends in food, entertainment, shopping, arts, health, travel and design.
In June 1995, BT became the first English-language newspaper in Asia to go on the World Wide Web. Since January 2000, BT Online started to be available from 4am Singapore time (GMT +8 hrs) and to offer news updates throughout the day, from Mondays to Sundays. 
Redesigned in September 2004 to engage a new generation of readers, a refreshing blue masthead, bigger fonts and friendlier layout were introduced. The content has been expanded to reflect a complete read, packing in loads of new features, such as specialty pages, a daily take on the health of the Singapore economy and dedicated regional pages.
For more information, visit
About Singapore Press Holdings Ltd 
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organization, engaging minds and enriching lives across multiple languages and platforms including newspapers, with 18 newspaper titles in four languages; 100 magazine titles in Singapore and the region; book publishing subsidiaries Straits Times Press and Focus Publishing; internet and mobile portals; stakes in broadcasting companies MediaCorp TV Holdings Pte Ltd, MediaCorp Press Limited and SPH UnionWorks Pte Ltd; events and outdoor advertising through their wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd; and other properties including Paragon, The Clementi Mall, and Sky@eleven, developed by SPH's wholly-owned subsidiary, Times Development Pte Ltd.