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The New Paper Big Walk @ Resorts World Sentosa 2011

Singapore, 1 Oct 2011 – Imagine talking a 4-kilometre walk by the scenic waterfront, through a mega family resort and ending with a party at the beach at Sentosa. 
This is what The New Paper Big Walk is about this year as it moves the family-fun quotient a few notches up with a new venue and a whole lot more goodies. 
With Resorts World Sentosa (RWS) as the Big Walk’s Title Sponsor, 18,000 lucky participants will get a rare chance to walk through the region’s first Universal Studio theme park and be greeted by its mascots and characters during the event at 7.30 am on Monday, Nov 7, 2011, which is a public holiday. 
For the first time since 1991, this year’s event will give participants a scenic “off-road” experience. They will assemble and start from the waterfront promenade at VivoCity before taking a scenic walk down the Sentosa Boardwalk into RWS. At the integrated resort, participants will proceed to enter Universal Studios Singapore to enjoy a multi-sensory experience while strolling through each of the park’s seven uniquely themed zones. After that, they will follow a route that will enable them to have a first-hand view of the latest and soon-to-be-opened Maritime Experiential Museum and Aquarium (MEMA). The 4-km family walk will end at the nearby Siloso beach where more festivities await.  
Apart from Resorts World Sentosa, The New Paper Big Walk is organised with the support from partners Sentosa Development Corporation, VivoCity, POSB, Gain City, Tenet Insurance, Denizen, Mount Faber Leisure Group and H-TWO-O isotonic drink.     
This year, participants can expect to receive not one but two goodie bags which will be given during the registration as well as at the end of the event. At registration, participants will be given admission tickets to visit MEMA, RWS’s latest attraction and Denizen T-shirts.  
To be opened on Oct 15, the MEMA is housed in an iconic steel and glass ship hull at the RWS waterfront and promises a new museum-going experience, boasting life-sized replicas of historical ships.  A unique attraction within the museum is the Typhoon Theatre, a 150-seater, 360-degree multimedia theatre, where visitors are given the virtual experience of sailing through a roaring storm. 
Editor of The New Paper, Dominic Nathan, said: "The Big Walk will deliver in a big way this year on its promise of being a mega family friendly event. It’s our way of rewarding our readers and keeping us connected to the community. See you all on Nov 7.”
Sharing similar sentiments, Mr Dennis Gilbert, Senior Vice President, Attractions, Resorts World Sentosa, said: “This is an excellent opportunity for families to come together for a wonderful day out and as a family destination, we are glad to be part of this event. We’re looking forward to welcoming all Big Walk participants with a visually spectacular line-up of attractions, including Universal Studios Singapore and our upcoming Maritime Experiential Museum & Aquarium.” 
Launched in 1991, the signature Big Walk has transformed over the years from being just a competitive and fun walk to a mega family event which sees participants walking to exciting destinations. In 2008 and 2010, participants walked to the Marina Barrage and the Promontory at Marina Bay when the two locations opened then.
This year, 18,000 people will be invited to take part in the walk to Resorts World Sentosa.  
Registration will begin on Oct 8 onwards and more details will be released in The New Paper later this week.
The registration fee is $32 each but participants will get a discounted rate of $28 each if they purchase family packs of four and above, or if they pay by DBS/POSB credit cards. They will receive the Denizen T-shirts, RWS Maritime Experiential Museum & Aquarium with Typhoon Theatre admission tickets plus numerous other attractive discount vouchers and gifts from the generous sponsors. The total value of the gifts and the discount vouchers exceed $100. 
Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
For media enquiries, please contact: 
Mr Robin Kong
Assistant Editor
The New Paper
Tel: 6319 5605
Sherlyn Yap  
Senior Executive
Corporate Communications 
Tel: 6319 1226
About The New Paper
Launched in 1988, The New Paper has pioneered a style of journalism in Singapore that goes for sharp news angles. The second most-read English newspaper in Singapore after The Straits Times, The New Paper has a huge following for its sports pages that provide strong sports coverage, especially in soccer news. Now a big part of the Singapore scene, The New Paper strolled into the Guinness Book of World Records in 2000, when its annual mass-fitness event, The New Paper Big Walk, was recognised as the largest walk in the world.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 265 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Outdoor Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.