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SPH Foundation Arts Fund helps underprivileged children to enjoy the arts

Singapore, 27 October 2011 – The Singapore Press Holdings Foundation (SPH Foundation) will be giving a theatrical treat to close to 500 children from six charity organisations this Saturday, 29 October, at the Drama Centre Theatre. 
With the help of the SPH Foundation Arts Fund, children from the following organisations will get to enjoy the Gala show “The Elves and The Shoemaker”, a musical produced by local children's theatre company, I Theatre. They will also get to meet the cast in a meet-and-greet session after the show. 
- WISMA Mendaki
- Pathlight School
- PCF Whampoa
- Salvation Army
- Tanglin School
- Tanjong Pagar Family Service Centre 
The objective of the SPH Foundation Arts Fund is to give the underprivileged the opportunity to enjoy and appreciate the arts. At the same time, it will also help local arts groups to produce quality productions and reach out to more audiences. 
The SPH Foundation Arts Fund was launched in April this year, when the SPH Foundation invited more than 100 elderly from various charity organisations to Toy Factory Productions’ “881 The Musical” at the Esplanade Theatre. 
Since then, it has enabled many more underprivileged children and elderly to enjoy other arts performances by theatre companies such as I Theatre, The Theatre Practice, Drama Box and the Singapore Repertory Theatre’s The Little Company. More recently, it has also brought the music of the Singapore Chinese Orchestra into five local community hospitals to bring cheer to the patients. 
“The Elves and the Shoemaker” is the second show by I Theatre that SPH Foundation Arts Fund is supporting this year. In July, more than 400 children from seven charity organisations had the opportunity to enjoy “The Rainbow Fish – An Ocean Tale” at LASALLE College of the Arts. 
Ms Ginney Lim, General Manager of SPH Foundation, said: “Exposure to the arts is important to children as it enriches their minds and develops their creativity and imagination. Through the SPH Foundation Arts Fund, we are pleased to be able to help these underprivileged children enjoy the plays by I Theatre, which are both entertaining and educational."
Mr Brian Seward, Artistic Director of I Theatre, said: “Children are the future of Singapore, and every child should have the chance of an all rounded education - including exposure to the Arts. I would like to thank the SPH Foundation for giving these children the opportunity to enjoy this production. It will challenge, engage and enlighten them - and hopefully open a new world of possibiities for them."
I Theatre is staging “The Elves and the Shoemaker” as part of its 10th Anniversary season. The production is written and directed by Seward, with music composed by Julian Wong and arranged by Bang Wenfu. The cast includes Tan Shou Chen, Alecia Kim Chua, Candice de Rozario and Dwayne Lau. 
Set up in 2003, the SPH Foundation has been a strong supporter of both the arts and charity sectors. Apart from sponsoring arts productions, it has also groomed literary talents in Singapore through its sponsorship of the Singapore Writers Festival and the SPH-NAC Golden Point Award. Together with SPH, it has contributed to charities through its annual charity giving. In addition, SPH Foundation also supports education, wildlife conservation and sports. 
For more information, please contact:
Adrian Cheong
Singapore Press Holdings Foundation Ltd
DID: 6319 2261
Mobile: 9798 6097
Shahirah Jasni
Publicity & Marketing Manager
I Theatre Ltd
DID: 6341 5960
Mobile: 9785 4126
About the Singapore Press Holdings Foundation
The Singapore Press Holdings Foundation, a registered charity and an Institution of Public Character, was first set up as the Press Foundation of Singapore in January 2003 to help build a lifelong learning community that embraces language enrichment, creativity, diversity, healthy living and sports. The seed contribution of $20 million to the Foundation came from media group Singapore Press Holdings Ltd. It was renamed Singapore Press Holdings Foundation in May 2005. 
For more information, please visit the Foundation’s website at