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Have an Unconventional Christmas at Paragon

Singapore, 16 November 2011 – Come and be enthralled by Paragon’s iconic 40-feet Christmas tree which is decked out in unconventional black and gold. The tree presents a stark palette contrast of colours in an avant-garde yet elegant display for a must-have picture opportunity. 
A fancy carousel surrounds the tree. With its dramatic carousel horses in black shiny mirror finish that bear resemblance to the multiple facets of a black diamond, and the gold-coloured stars and glossy gold and black baubles, the tree will evoke the feeling of a fairytale fantasy. 
These iconic ornaments are also displayed in and around Paragon. In the atriums, shoppers will see gold-faceted stars that sit on a big inverted pyramid-like chandelier, lined with black baubles to accentuate the contrast.  The projected golden rays will exude a sense of grandeur to shoppers in the mall. 
In celebration of the Christmas season, Paragon has also lined up the following privileges and activities for its shoppers from 18 November to 26 December 2011.
1. Christmas Light-Up @ Orchard 2011 
From 19 November to 4 December, shoppers can log on to and vote for Paragon in the Orchard Road Best Dressed Building Contest and stand a chance to win Paragon shopping vouchers. 
2. Citi Paragon  Platinum MasterCard Exclusive 
Citi Paragon  Platinum MasterCard members who charge a minimum of $4501 in a single receipt in Paragon will receive $30 worth of Paragon shopping vouchers. Other Citibank Credit/Debit cardmembers will receive $20 vouchers.
Citi Paragon  Platinum MasterCard members who top up their purchases to $15002 (maximum two same-day receipts) in Paragon will receive a Make Up Store cosmetics set worth $80.
1 Cardmembers are entitled to only one redemption per day, not withstanding the number of Citibank Credit/Debit cards owned. Cardmembers are also required to present their Citibank credit/debit card charge slip. 2 Limited to the first 100 Citi Paragon  Platinum MasterCard members.
3. Shop with VISA @ Orchard Promotion  (19 November 2011 to 2 January 2012)   
The first 50 VISA Credit/Debit cardmembers per day will receive a $10 Paragon shopping voucher with a minimum charge of $2003 at Paragon (maximum two same-day receipts).
3 Shop with VISA @ Orchard promotion is valid from 19 November 2011 to 2 January 2012. Valid for the first 50 VISA cardmembers per day. Cardmembers are also required to present their VISA credit/debit card charge slip(s).
4. Exclusive LOVE Moschino Canvas Bag 
Shoppers who spend a minimum of $1,2004 (maximum two same-day receipts) in Paragon will receive an exclusive LOVE Moschino Canvas Bag.
4 Limited to the first 250 shoppers on a first-come-first-served basis, while stocks last. 
5. Christmas All Wrapped up 
Shoppers can redeem for exclusive Paragon Christmas gift wrappers and gift tags with every $2005 in a single receipt at Paragon. 
5Limited to a maximum of three redemptions per shopper per day.
6. Paragon Christmas Lucky Draw 
Eight winners will stand a chance to win over $20,000 worth of luxury prizes with a minimum of $2006 spend in a single receipt at Paragon. Citi Paragon  Platinum MasterCard members will enjoy double the chances.
6 Paragon Christmas Lucky Draw is for purchases made between 18 November to 26 December 2011. Only valid for Singapore Citizens, Singapore PRs and foreigners residing in Singapore. Limited to a maximum of 10 chances for shoppers and 20 chances for Citi Paragon  Platinum MasterCard members. Other terms and conditions apply.
Terms and conditions 
For all redemptions and lucky draw chances, shoppers are required to present their NRIC, shop receipt(s) slip upon redemption at the Paragon Concierge Level 1. Valid for one redemption per shopper per day on a first-come-first-served basis while stocks last. Not applicable for bill payments, installment plans and voucher purchase. Receipts utilised for redemption in the programme will not be applicable to other ongoing mall or outlet promotions.
7. Music EnVogue to Brighten Up the Season 
This November, shoppers can relax to soothing music and delightful songs while doing their festive shopping. In December, live performances by artistes from around the world will get shoppers into the Christmas mood. 
Monday to Friday (except Tuesday): 12.30pm & 1.30pm
Saturday and Sunday: 12.30 pm, 1.30pm, 4.30pm & 5.30pm 
Rob Collins Trio
16 to 20 Nov 
Richard Jackson Trio 
21 to 27 Nov Richard Jackson Trio 
28 Nov to 4 Dec
Ruth Ling Trio 
5 to 11 Dec 
James Flynn & Louis Soliano Quartet 
12 to 18 Dec
Carlos Sendros & Martin Reyes Quartet 
19 to 25 Dec
Hazrul Nizam Trio 
25 to 31 Dec
8. Elephant Parade in Paragon 
Elephant Parade is coming to Singapore this Christmas season. Paragon is participating in this much talked-about display by adopting three elephants that will be specially designed by veteran artist Sun Yu-Li, Tina Tan-Leo of The Link group, Odile and Douglas Benjamin of RAOUL and a Japanese artist Noriko Suzuki-Bosco, supported by MUJI. 
Paragon shoppers will be able to witness the first-ever live painting of two elephant sculptures by artists Sun Yu-Li and Noriko Suzuki-Bosco at Paragon Atrium 2. The schedule of live painting sessions and display are as follows:
“Baby Paragon” Elephant by Sun Yu-Li 
Live painting: 18 and 19 Nov (2.30pm – 5.30pm)
On display at Atrium 2: 11 to 20 November
“Re-Birth” Elephant by Noriko Suzuki-Bosco,Sponsored by MUJI 
Live painting: 22 to 24 Nov (11am – 5pm) and 25 Nov (2pm – 6pm)
On display at Atrium 2: 22 Nov to 4 Dec
After the live painting sessions, the two elephants will join the other four elephants – “alldressedup” Elephant by Tina Tan-Leo, “RAOUL” Elephant by Odile and Douglas Benjamin, “ Star Burst” Elephant  by Paul Smith  and “Nong Mai” Elephant by Attasit Aniwatchon, to be displayed outside the mall from 11 November 2011 to 2 January 2012. 
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E 
For media enquiries, please contact:
Ina Se
Senior Manager 
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3812
Eileen Quay
Advertising & Promotions
Orchard 290 Ltd
DID: 6830 3813
Selina Esther Lim
Assistant Manager
Corporate Communications
Singapore Press Holdings Limited
DID: 6319 1872
About Orchard 290 Ltd 
Orchard 290 Ltd is a subsidiary of SPH, who owns and manages Paragon and Paragon Medical - a 14-storey medical tower sitting atop the shopping podium. Visit or for more information. 
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing 
In Singapore, SPH publishes 18 newspaper titles in four languages. Every day, 3 million individuals or 77 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 265 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, and The Business Times Weekend's iPad application. 
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations Radio 100.3 in Chinese and 91.3FM in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.