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Lianhe Wanbao Celebrates 30 Years of Dedication

Singapore, 10 January 2013 – Lianhe Wanbao, an evening daily of Singapore Press Holdings (SPH), celebrates its 30th anniversary in 2013. Its tagline for its anniversary is “晚报真情30” or “Wanbao – 30 Years of Dedication”. 

Mr Chua Chim Kang, Editor of Lianhe Wanbao, said: “Dedication has been Lianhe Wanbao's guiding promise to our readers for the past 30 years. It is also a reflection of the editorial team's devotion and passion in presenting the most informative, accurate and complete news to them. 

"Over the years, Lianhe Wanbao has been a trusted companion to our readers, bringing them the most updated news that impact their daily lives as well as personal stories of people that touch our readers' hearts. As we celebrate 30 years of dedication in 2013, we promise many more years of dedication from Lianhe Wanbao to our loyal readers and supporters," added Mr Chua. 

To celebrate this milestone, Lianhe Wanbao has planned a series of programmes to engage readers and thank them for their support.


The celebrations will start this Sunday, 13 January, with an outdoor healthy living mass workout event at the open field behind Buangkok MRT station from 8am to 12pm. 

To be hosted by UFM 100.3 DJs, Huang Wenhong and Lim Anna, the event will kick off with a mass stretching exercise followed by a mass 2km brisk walk. Leading the walk will be Guest-of-Honour Mr Teo Chee Hean, Deputy Prime Minister, Coordinating Minister for National Security and Minister for Home Affairs, Adviser to Pasir Ris-Punggol GROs and MP for Pasir Ris-Punggol GRC, and Lianhe Wanbao Editor Mr Chua Chim Kang.

Close to 2,000 people are expected at the mass workout. Participants of all age groups can look forward to exciting and fun activities as well as interesting fitness workouts such as Zumba Dance and “PAssion Mambo”. A mini gym will also be available for the public to experience working out on fitness equipment. In addition, there will also be entertaining stage performances such as Taiji Wushu and attractive lucky draw prizes to be won.


Admission is free and the first 500 readers of Lianhe Wanbao who present a redemption coupon that will be published in the newspaper on 11 and 12 January 2013 will be able to redeem a goodie-bag. 

Pasir Ris-Punggol GRC is the Supporting Organisation of this event, and Product Sponsors are AIBI, AVALON, BioCalth and Yakult. 

The healthy living workout is the first of a series of activities planned by Lianhe Wanbao in 2013. Other programmes that readers can look forward to include:

  • Royal Caribbean Cruises “Best of Malaysia” 4D3N cruise tour with Lianhe Wanbao’s renowned food critic 阿伦 or Alan Ng from 1 – 4 March
  • Mega CoffeeTalk event in March
  • Special coupon promotions in Lianhe Wanbao 30th anniversary supplement on 16 March
  • 30th Anniversary Taiwan Gourmet Food Pairing event on 27 April
  • Annual Health & Beauty Fair from 4 – 5 May



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:


Ms Phyllis Yeo

Brand & Promotions Executive
Product Branding & Promotions
Marketing Division
Singapore Press Holdings Ltd
DID: 6319 1439
HP: 9656 4023
Email:
yeopsp@sph.com.sg 

Mr Adrian Cheong

Manager
Corporate Communications Division
Singapore Press Holdings Ltd
DID : 6319 2261
HP : 9798 6097
Email : 
cheongcy@sph.com.sg

About Lianhe Wanbao
One of the two evening Chinese dailies, Lianhe Wanbao, was established on March 16, 1983 to provide the latest news, with special emphasis on human interest stories and community happenings.

Its bold, lively reports and creative layout provide an entertaining read for readers after a hard day’s work. The use of simpler Chinese in the newspaper makes it easy to read and enjoy. Lianhe Wanbao has won over a growing pool of loyal readers with its editorial style.

Lianhe Wanbao is also the leading source of information on health and wellness for the Chinese middleclass. It also seeks to reinforce its brand positioning as a strong content provider in health and wellness news to all readers through related events and promotions.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 2.92 million individuals or 74 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, 
omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times Weekend's iPad application. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.

Broadcasting

SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English.


Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its latest retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road.