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Boy Thunder to helm HOT FM's new Hot Breakfast show

Singapore, 19 January 2013 – Introducing the all new HOT FM91.3 Morning Drive Time show – HOT FM’s HOT Breakfast with Boy Thunder, Adam & Josh!



Come Monday, 21 January, 6am, the trio will helm HOT FM91.3’s morning show. Be prepared for a lot of fun as well as energy on the streets!

Commenting on this move, Boy Thunder, or BT as he's known, said: “Being a DJ, to me, is to be able to interact with listeners not just on-air, but on the ground too. Many of our listeners have become our friends as they can relate to what we are talking about and the songs we play. With this new show, we plan to continue with just that and have more interaction on the streets and online with listeners during the show.”

BT is not new to HOT FM’s listeners. He joined the station as an intern in 2008 and moved up to lead the Hot 30 Countdown. Since then, BT has been receiving good reviews from listeners and media, and was most recently nominated for the Best Breakthrough Artist category by The New Paper Flame Awards. BT also trended tops on Twitter several times, gaining responses from International artistes like One Direction, Jedward and The Wanted. He was the only Singapore Radio DJ invited to travel with Rihanna for her recent “777 tour” to four different countries.

Along with BT, Adam and Josh have also been behind the HOT 30 Countdown, adding their touch of humour and quirkiness to the nightly show.

HOT FM’s HOT Breakfast with BT, Adam & Josh will be followed by JJ, from 10am, playing the latest and hottest hits. Cheryl Miles comes on at 4pm to take you home. Charmaine Yee will take over as host of the HOT 30 Countdown playing the hottest songs of the day voted by listeners.

HOT FM91.3 will remain as an English Contemporary Hit Radio (CHR) music station with its mix of new and current top 40 hits - it is this that made Hot FM91.3 well known for identifying and playing songs before they are hits. Listeners are given control of the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits”, which allows listeners to directly influence which songs they want to hear, and how often.

The station will continue engagement efforts with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the streets with car decal giveaways and live broadcasts, in schools with Recess Express school visits, online with Facebook, Twitter and the station website, and on Mobile with Hot FM’s iPhone & Android apps. 

Boy Thunder (centre), Adam (right) & Josh

 

For more details, please contact:

Ms Serene Lim
Deputy Head of Marketing
SPH UnionWorks Pte Ltd 
DID: 6319 1514
Email: 
lserene@sph.com.sg 

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg


About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates three radio stations, HOT FM91.3, UFM 100.3 and Kiss92. 

HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 40. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often


The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the street with car decal giveaways and live broadcast, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with Hot FM’s iPhone & Android apps. Its growth momentum has been going from strength to strength with its weekly listenership going up to 311,000*.

The newest radio station to hit the local FM market, Kiss92, is launched on 3 September 2012 with a targeted focus on women and families. It provides in-depth women and family content, coupled with adult contemporary music. Women aged 25 and above, and families will find the channel informative and entertaining. 

Kiss92 brings on experts to share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It also covers Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines, 

UFM 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment. 

The station’s drive-time programs are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning, and DJs Anna and Lingzhi in the evening. UFM 100.3 also introduces a new daytime at-work listening programme from 10am till 5pm, playing your favourite music, complementing with bite size info-capsules, sharing with listeners health tips, office survival skills and other useful lifestyle information. 

The station actively engages its listeners through various interactive events such as dinner gatherings and its annual family day to build rapport and bonding. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations and successfully initiated a CSR program, “Star of the Month”, to raise public awareness for the underprivileged. 

HOT FM91.3, UFM 100.3 and Kiss92 offer a great synergy of content with tie-ups with SPH Newspapers, Magazines and SPH Multimedia Platforms. 

* Increase in cume between Wave 1, 2012 and Wave 2, 2012. (Base: P15+ Mon – Fri 24 hrs) 


About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visitwww.sph.com.sg.