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Lianhe Wanbao launches "一分钱,一份情 Make Every Cent Count for Charity Drive"

Singapore, 6 February 2013 – In conjunction with its 30th anniversary celebrations this year, Lianhe Wanbao, an evening daily of Singapore Press Holdings (SPH), has launched a charity project, "一分钱,一份情 Make Every Cent Count for Charity Drive".

From 1 February to 30 April 2013, for every copy of Lianhe Wanbao sold, one cent will be donated to a charity organisation. The three beneficiaries are Singapore Thong Chai Medical Institution, The Singapore Buddhist Lodge and Marine Parade Family Service Centre (Children Welfare Project). One of the three beneficiaries will receive a donation from Lianhe Wanbao each month.

Lianhe Wanbao's editors and reporters will make their rounds at newsstands islandwide to get to know their readers better and to encourage them to do their part for charity. 

Mr Chua Chim Kang, Editor of Lianhe Wanbao, said: “It is an important experience to get close to our readers at the newsstands. We can get to know what they are are thinking, listen to and learn about their life experiences and get their feedback. We hope to retain the support of our loyal readers and also attract new ones. Our editorial teams have stepped out of the newsroom and committed themselves to engage our readers for charity. I must also say a big thank you to all Lianhe Wanbao readers for being dedicated to us for all these years."

A private property developer who has been a loyal Lianhe Wanbao reader for the past 30 years has pledged his support for this charity drive by donating a sum of money. His daughter Ms Chen Shu Hui said: "My father is always supportive of charity drives and also reads Lianhe Wanbao regularly. This year happens to be Lianhe Wanbao’s 30th anniversary and upon knowing about the “Make Every Cent Count for Charity Drive” that Lianhe Wanbao is organising, he immediately decided to donate a sum of money to support this project. My father has always encouraged us to always contribute back to society. He hopes that more people can support this charity drive and read Lianhe Wanbao.”

The “Make Every Cent Count for Charity Drive” is part of a series of activities planned by Lianhe Wanbao in 2013 to mark its 30th anniversary. Other programmes that readers can look forward to include:

  • Royal Caribbean Cruises “Best of Malaysia” 4D3N cruise tour with Lianhe Wanbao’s renowned food critic Alan Ng from 1 – 4 March
  • Mega CoffeeTalk event on 9 March
  • Special coupon promotions in Lianhe Wanbao 30th anniversary supplement on 16 March
  • 30th Anniversary Taiwan Gourmet Food Pairing event on 27 April
  • Annual Health & Beauty Fair from 4 – 5 May

Editor of Lianhe Wanbao Mr Chua Chim Kang (in white) greeting readers. 


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information or for more visuals, please contact:

Ms Phyllis Yeo
Brand & Promotions Executive
Product Branding & Promotions
Marketing Division
Singapore Press Holdings Ltd
DID: 6319 1439
HP: 9656 4023

Mr Adrian Cheong
Corporate Communications Division
Singapore Press Holdings Ltd
DID: 6319 2261
HP: 9798 6097

About Lianhe Wanbao

One of the two evening Chinese dailies, Lianhe Wanbao, was established on March 16, 1983 to provide the latest news, with special emphasis on human interest stories and community happenings.

Its bold, lively reports and creative layout provide an entertaining read for readers after a hard day’s work. The use of simpler Chinese in the newspaper makes it easy to read and enjoy. Lianhe Wanbao has won over a growing pool of loyal readers with its editorial style.

Lianhe Wanbao is also the leading source of information on health and wellness for the Chinese middleclass. It also seeks to reinforce its brand positioning as a strong content provider in health and wellness news to all readers through related events and promotions.

About Singapore Press Holdings Ltd 

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

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