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Men's Health Urbanathlon welcomes female participants for the very first time

Singapore, 27 February 2013 — On 3 March (Sunday), 3,000 eager runners will take on the Men's Health Urbanathlon, Singapore’s most gruelling urban obstacle race. Men's Health Urbanathlon 2013 features nine obstacles along a 14km course that runs through the heart of the island’s central business district, but will be bigger, better, and tougher than its previous iterations. All available slots for this year's race were taken up within two months. 

Some of the new and revamped obstacles along the 14km route include Monkey Business, which will require Urbanathletes to tackle an inclined monkey bar, and Workload, where participants will run 100m with a 20kg, water-weighted sandbag. (See Fact Sheet for full descriptions of obstacles).

But undoubtedly the highlight of this year’s race will be the participation of 300 female runners, who, shoulder-to-shoulder, will run alongside the men to vie for the top prizes worth over $7,000 in the individual category, and over $14,000 in the corporate category. Each competitor also received a race pack valued at over $400.

Running for a cause

Several local celebrities will also be taking part in the Urbanathlon, and the inclusion of female racers has provided an opportunity for Fox Sports presenters Kelly Latimer and Colette Wong, to run for a cause close to their hearts – the Alzheimer’s Disease Association – as well as to raise awareness about dementia. 


While all the attention will certainly be on the female participants this year, there will also be several male celebrities looking to improve on their previous performances, including Oli Pettigrew, Alex Yoong, Paul Foster, and Manhunt Singapore 2012 winner Jason Chee.

Elite athletes such as Anne Qi Hui, Sumiko Tan, and parathlete Mohd Shariff Abdullah, Singapore’s very own “Blade Runner”, will also be taking on the 14km route and 9 obstacles at the Urbanathlon.

Mr Eugene Low, Deputy Managing Director, SPH Magazines, said: "The Men’s Health Urbanathlon has really grown over the last four years and we’re proud to say that this is going to be the best one yet. This exciting race concept continues to challenge Singapore runners, and also connects the various sponsor brands to a deeply relevant and engaged audience.”

The excitement will continue after the race at the Finish Point, where participants can collect their finishers’ T-shirt and medal, cool down and get hosed off at MINI Manual “Car Wash” area by MINI babes. While they witness the prize presentation, racers can also help themselves to complimentary beer and food, recover with sports massage and have fun with the games in the race village. There are attractive prizes to be won too.

The Singapore Men’s Health Urbanathlon is jointly organised by SPH Magazines and HiVelocity, and presented by MINI. Adidas is official apparel of the race, and the main sponsors include Aquarius, Brand’s, Clear, Lab Series, Maxinutrition, Nautica, Polar, Sony and True Fitness with Singapore Sports Council as the venue sponsor.

Men’s Health is Singapore’s No. 1 men’s magazine with a readership of 92,000 (Nielsen Media Index 2012). 
Menshealth.com.sg was named Best Digital Media of the Year (Men’s Category) in 2011 by Marketing Magazine. 



Media Invitation

Your journalist, photographer and/or film crew are invited to cover the Men's Health Urbanathlon.

Date : Sunday, 3 March 2013
Time : 7.30am - 11am
Start/End Point : Nicoll Highway

Please confirm your attendance with Adrian Cheong at 6319 2261, 9798 6097, or cheongcy@sph.com.sg by 5pm, Friday, 1 March.

ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M

For more information, please contact:


Adrian Cheong
Manager
Corporate Communications & CSR
Singapore Press Holdings
DID: 6319 2261

HP: 9798 6097
Email: 
cheongcy@sph.com.sg 

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

In addition, websites such as 
HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of Antarctica Interactive Private Limited, the holding company of the Luxury Insider Group. It is an integrated luxury media company which owns online publications 
Inluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit 
www.sphmagazines.com.sg for more information.