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Shape holds its inaugural Shape Fitness Fiesta 2013

320 women exercise to the beat of high-energy music at the idyllic Gillman Barracks

Singapore, 10 March 2013 – Shape Fitness Fiesta 2013, an all-women mass workout, concluded successfully this morning at Gillman Barracks. 

Organised by Shape Singapore, a publication of SPH Magazines Pte Ltd (SPH Magazines),Shape Fitness Fiesta is the first of its kind, bringing together 320 women for a mass exercise session at the unique setting of the conserved colonial barracks. 

Led by Pure Fitness instructors, the 90-minute workout was split into three segments: 30 minutes of Latino Jam, 30 minutes of Body Combat, and 30 minutes of Mind and Body exercise.

Each participant received goodies worth a total of more than $950, including Pure Fitness Passes, food items, as well as healthcare, personal care and beauty products. A special subscription rate for Shape magazine was also offered to all participants.

Li Yuling, Editor of Shape, said: “Shape Fitness Fiesta is an exciting addition to the family ofShape sporting events, including Shape Yoga and Shape Run. Each activity caters to women of different ages, fitness levels and interests. The popularity of our events show that outdoor activities have gained traction among women in Singapore, and we look forward to encourage more ladies to adopt a healthy, active lifestyle. The Shape event experience is truly unique, and we believe it is the fun and camaraderie that keeps our participants coming back for more.” 

Diana Lee, General Manager, Fashion & Beauty, SPH Magazines, said: “At Shape, we believe in walking the talk. That’s why we go beyond the magazine product to engage our readers and the general public at our sporting events. We are proud to be at the forefront of the women’s fitness movement in Singapore and we look forward to growing the participation numbers. We would like to thank our sponsors and partners for their continued support.”

Pure Fitness is Shape Fitness Fiesta’s official fitness partner, with Kiehl’s as official skincare partner and Kiss 92 FM as official radio station.

Co. Regn No.: 196900476M

For more information, please contact:

Caron Chan
Assistant Marketing Manager
SPH Magazines Ltd
DID: 6319 5814

Joelyn Tan
Corporate Communications
Singapore Press Holdings Ltd
DID: 6319 1895

About Shape Singapore

Shape is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 46,000, Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore.


About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.