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7,000 At CATS Classified Pets Corner Event 2013

Singapore, 10 March 2013 - More than 100 pet owners gathered together for a mass pledging ceremony at the CATS Classified Pets Corner Event 2013, which was held at East Coast Park today. During the "Love Pledge to My Pet" mass ceremony, pet owners went on stage with their pets and recited in unison a pledge of love and commitment to their beloved animal companions. This was the first time such a ceremony was organised in Singapore. 

Ms Tan Su-Lin, Vice-President of CATS Classified, explained the objective of this groundbreaking exercise: “Statistics from the Agri-Food & Veterinary Authority of Singapore and Society for the Prevention of Cruelty to Animals have shown an increase in the number of animal welfare and abuse cases in the past five years. This event provides us with the perfect opportunity to play our part in reinforcing the importance of responsible pet ownership and spreading the message that caring for a pet is a lifelong commitment.”

There were also pets vying for awards in various contests, which included:

  • Royal Canin’s ‘What’s your height?’ Contest
  • Dog-walk Contest
  • My Pet Rocks!
  • Royal Canin‘s “Most Gorgeous Fur” Contest
  • Fastest Hamster Race

The winner of Royal Canin’s “Most Gorgeous Fur” contest was two-year-old Elvis. His owner, Mr Ng Rong Hwa, 23, explained how he keeps the beautiful, silky coat of his cat in top form: “We comb Elvis’ fur everyday. We also bathe him once a week. He is a Maine Coone and unlike most felines, cats of this breed actually love water.” 

The award for the “tallest” pooch was bagged by a Border Collie, measuring 135cm in height; while a Chihuahua, measuring 19cm in height, took the honours for the "smallest" pooch.

Pets Corner is an annual event that brings pet owners together with pet product retailers, pet service providers, as well as animal welfare authorities and organisations offering a wide variety of products, services and useful information. This year's event, with the theme "Fun Time by the Beach", drew a crowd of 7,000 that enjoyed a fun-filled day with their animal friends. 


Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information and photos, please contact:

Sheila Lim (Ms)
Communications Manager
Advertising & Promotions
CATS Classified, Marketing Division
Singapore Press Holdings Limited
DID: 6319 5950
HP: 9087 3083

Kim Soo Nan (Mr)
Head, Advertising & Promotions
CATS Classified, Marketing Division
Singapore Press Holdings Limited
DID: 6319 5978
HP: 9827 0148

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
HP: 9848 6934

About CATS Classified

CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.
About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times' iPad and smartphone applications. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.

Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

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