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Boy Thunder and Adam set new Singapore record for longest radio show

Singapore, 23 March 2013 – HOT FM91.3 DJs, Boy Thunder and Adam, have completed 77 hrs 11 mins of Live Show at Happy Hub, Plaza Singapura. They ended the marathon radio show at 11:11:11 am today.

In an attempt to break the Guinness World Record for the longest radio show for a duo, DJ Boy Thunder and Adam Piperdy spent 77 hrs 11 mins doing their show live in the glass container at Happy Hub, spreading the message to bring happiness everywhere with StarHub Mobile.

Starting their show from Wednesday at 6am, DJ Boy Thunder and Adam were positive about completing the task. As the days progressed, it was clear that the weather was one of the main challenges to overcome. Nevertheless, the support received from their fans and members of the public made them more determined to continue and complete the challenge.

Nadya Hutagalung, Adrian Pang, Trick, Tzire and stars of Ah Boys To Men were amongst the guests who dropped by Happy Hub and shared with them their definition of bringing happiness everywhere. The other fellow DJs from HOT FM91.3 also dropped by to support them and sent encouraging messages to the duo.

According to Boy Thunder, he could not have completed the StarHub Mobile Happython without his best friend, Adam. They have been encouraging each other non-stop and spent most of their time within the small space laughing rather than resting.

Boy Thunder said: "I'm very fortunate to be achieving something with my best friend. Although there were times during the attempt when we wanted to give up, the occasional slaps on the face made the whole experience a lot of fun. One thing which I hope to do after this is to go for a six hour spa which I hope my bosses can provide!"

Adam shared: "It felt really nice to be fed throughout the entire process. At one time, we had a buffet of different bubble teas brought by our listeners. I was very touched by all their efforts and well-wishing cards." 

HOT FM HOT Breakfast airs every morning from Monday to Friday on HOT FM91.3, Singapore's Hottest Hits.


Boy Thunder (first from left) and Adam (first from right) presented with a certificate by the Singapore Book of Records.

 

For more details, please contact:

Ms Serene Lim
Deputy Head of Marketing
SPH UnionWorks Pte Ltd 
DID: 6319 1514
Email: 
lserene@sph.com.sg 

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg



About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates three radio stations, HOT FM91.3, UFM 100.3 and Kiss92. 

HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 30. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often

The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the street with car decal giveaways and live broadcast, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with Hot FM’s iPhone & Android apps. Its growth momentum has been going from strength to strength with its weekly listenership going up to 311,000*.

The newest radio station to hit the local FM market, Kiss92, is launched on 3 September 2012 with a targeted focus on women and families. It provides in-depth women and family content, coupled with adult contemporary music. Women aged 25 and above, and families will find the channel informative and entertaining. 

Kiss92 brings on experts to share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It also covers Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines, 

UFM 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment. 

The station’s drive-time programs are anchored by veteran DJs Wenhong, Limei, Xiaozhu and Yan Wei in the morning, and DJs Anna and Jingyun in the evening. UFM 100.3 plays your favourite music, complementing with bite size info-capsules, sharing with listeners health tips, office survival skills and other useful lifestyle information. 

The station actively engages its listeners through various interactive events such as dinner gatherings and its annual family day to build rapport and bonding. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations and successfully initiated a CSR program, “U-Shine”, to raise public awareness for various causes. 

HOT FM91.3, UFM 100.3 and Kiss92 offer a great synergy of content with tie-ups with SPH Newspapers, Magazines and SPH Multimedia Platforms. 

* Increase in cume between Wave 1, 2012 and Wave 2, 2012. (Base: P15+ Mon – Fri 24 hrs) 



About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.