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The Straits Times launches interactive book on Myanmar

It's available from the Apple App store from April 8. 

SINGAPORE, APRIL 5, 2013 -
 The Straits Times today launched an interactive book, Myanmar Sunrise, on the extraordinary story of the world’s newest democracy experiment and the region’s last big economic frontier. 

A collection of features and analyses on politics, economy, business and travel, it offers a compelling look at today's Myanmar with new insight, colour and insider accounts by a team of ST writers including Foreign Editor Ravi Velloor, Indochina Bureau Chief Nirmal Ghosh and Life!'s John Lui. 

A maiden project by The Straits Times newsroom, the 150-page interactive book also features over 200 pictures and videos, as well as photo-essays by prize-winning photo-journalists Sim Chi Yin and Neo Xiaobin. 

The interactive book is available for free download from the Apple App Store until 2359 hours on April 7.
 Thereafter, readers will pay US$9.99 (S$12.98) to download it. 

Said Mr Warren Fernandez, Editor of The Straits Times: "We at The Straits Times have been watching developments in Myanmar for decades, sometimes with sadness, even bewilderment. So we are thrilled to see it re-emerge and take its place in a modern, forward-looking Asia. It is a story we take delight both in witnessing and telling, and we want to do it in the most engaging fashion possible. Hence, this new interactive book, which we think many will enjoy." 

Added ST Foreign Editor Ravi Velloor: "How many times in a lifetime does one get to see the virtual rebirth of a nation? What is happening in Myanmar is nothing short of a national renaissance. With this collection of essays, The Straits Times takes you up close to an enigmatic land, the planet's newest democracy experiment and its last big economic frontier."

The paper's Indochina Bureau Chief Nirmal Ghosh, who obtained one of the first interviews granted to the foreign media by Myanmar's reformist President Thein Sein and covered the historic by-election which sent Opposition leader Aung San Suu Kyi to Parliament, said: "The opening up of Myanmar is unique in that it has been driven from within, by the ruling establishment. The challenges of staying the course of democracy and economic and political reform are enormous and the transition fragile. Much still depends on key individuals and power centres - the reformist President Thein Sein and a handful of like-minded ministers; the iconic opposition leader Aung San Suu Kyi; the ambitious Speaker of the House Shwe Mann, and, of course, the powerful military."

"For a journalist, tracking this unprecedented attempt to turn a country around after years of dictatorship and understanding the nuances of the transition, is both fascinating and challenging. But it is also a privilege to have a ringside seat to watch history in the making."

The ST interactive book is sponsored by a major property group in Myanmar, Shwe Taung, and its Singapore partners 
OrangeTee.com and Asian Acre Advisors. 

Calling the interactive book a "ground breaking project", Aung Zaw Naing, Chief Executive Officer of Shwe Taung Group, said: “Our involvement in this project is very much in line with Shwe Taung’s commitment to our social responsibility. We hope that this book will help the world better understand Myanmar and help us build a better socio-economic environment for the whole nation.”

Mr Steven Tan, Managing Director of 
OrangeTee.com Pte Ltd, added: “We would like to congratulate SPH on the successful launch of this product and are very happy to be co-sponsor for this milestone product that will help the world understand Myanmar better. This contribution continues OrangeTee’s proud tradition of being a socially responsible company by being involved in worthy efforts even beyond Singapore.”

Added Mr Yip Kam Thai, Managing Director of Asian Acre Advisors: ““We are excited about the launch of this significant and essential initiative to a worldwide audience. Access to concise views of a rapidly changing Myanmar is now more convenient and entertaining, and we hope this platform will further bridge gaps in perception and facilitate more fruitful engagement between locals and foreigners as the country opens up.”

For further enquiries about the book, call 6319 2087 or email 
imark
@sph.com.sg.




Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:


Mr Tan Ooi Boon
Head, Customer Service
Marketing Division
Singapore Press Holdings Limited
DID: 6319 2088
Email: 
ooiboon@sph.com.sg

Mr Yeo Siew Chi
Corporate Communications & CSR Division
Singapore Press Holdings Ltd
DID : 6319 1586
Email: 
yeosc@sph.com.sg

Ms Bhagyashree Garekar
Assistant Foreign Editor 
The Straits Times
DID: 6319 5270
HP: 8128 4315
Email: 
bhagya@sph.com.sg


About The Straits Times


The Straits Times, the English flagship daily of SPH, has been serving readers for more than a century. Launched on July 15, 1845, its comprehensive coverage of world news, East Asian news, Southeast Asian news, home news, sports news, financial news and lifestyle updates makes The Straits Times the most-read newspaper in Singapore. 

Quality news, in-depth analyses, impactful commentaries and breaking stories are packaged to give readers riveting accounts of events in Singapore, the region, and beyond. 

The Straits Times' key strength is in its world class coverage of news outside Singapore. With 20 bureaus in major cities around the world, The Straits Times correspondents bring world news to readers on a Singapore platter, helping them appreciate world events from a Singaporean perspective. 

In keeping with the times, The Straits Times introduced weekly supplements such as Digital Life (DL), Urban and Mind Your Body (MYB) to complement The Straits Times as well as IN and Little Red Dot to cater to young readers in schools. In 2010, IN won the World Young Reader prize for the Newspapers In Education category. The prize was awarded by the World Association of Newspapers and News Publishers (Wan-Ifra).

The Straits Times also has an online presence at 
www.straitstimes.com. The site features top stories, blogs and an online forum threads. Also under The Straits Times' umbrella are citizen journalism site Stomp and online television service The Straits Times RazorTV.


About Singapore Press Holdings Ltd


Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.


Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.


Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPad and smartphone applications. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting

In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 


Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

For more information, please visit 
www.sph.com.sg.