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Back launches Singapore Check-In Bonanza 2013 with Shaw Theatres

200 movie tickets to be won for preview screening on 16 April

Singapore, 8 April 2013 –In conjunction with the World Foursquare Day on 16 April, 
omy.sglaunched the second Singapore Check-In Bonanza ( with Shaw Theatres from now till 7 May 2013. 

On 16 April itself, Shaw Theatres and will be treating cinema goers to over 100 pairs of tickets to catch either Dark Skies (in cinemas 18 April) or Admission (in cinemas 25 April), two new movies coming soon to Singapore cinemas.

Two hundred lucky individuals will get to watch either movie for free at the preview screening on 16 April, even before either movie is officially released. 

To get the free tickets, simply register yourself on the official Singapore Check-In Bonanza site ( and “check-in” at Shaw Theatres on 16 April if you are among the lucky few selected via a random draw. 

In addition, from 17 April to 7 May, everyone can enjoy $3 off a pair of regular movie tickets at Shaw Theatres Bugis, Balestier or Lot-One, simply by “checking-in” at the respective Shaw Theatres on Facebook and/or Foursquare* (please refer to Terms & Conditions). 

Janet Ong, Digital/ Social Media Strategist,, said: "Checking-in" via location based apps has become a habit for plenty of smartphone users, and initiated the Check-In Bonanza as an opportunity to celebrate this action which has become second nature to many of us. However, here's our spin, don't just check-in. Get rewarded for it! By providing check-in incentives, the Check-In Bonanza aims to encourage social media savvy folks to explore special deals at various locations, while also getting more users to engage in check-in activities. This creates a win-win situation that benefits both users and our event partners, with the former enjoying exclusive check-in deals and the latter getting greater brand awareness.” 

For more details, visit the official Singapore Check-In Bonanza website at 

Organised by (, Singapore Press Holdings' leading bilingual news and entertainment portal, the Check-In Bonanza is an expansion from the Singapore Foursquare Day which organised in 2011. The event rides on the growing popularity of location based applications on social media sites like Facebook and Foursquare that allow users to “check-in” at venues they are at to share with their friends. 

The Check-In Bonanza is part of a series of events branded under 
Social Media Fiesta (, an social media initiative. The Singapore Social Media Fiesta is an umbrella of events focused on social media to reach out to the Singapore online community. The Social Media Fiesta brand was introduced in 2011 and consists of four flagship events from April to July in 2013 – 6th Singapore Blog Awards, 2nd Check-In Bonanza, 2nd Twitter Frenzy and 3rd Singapore Social Media Day. 

Following the footsteps of the successful 
Singapore Blog Awards (, the Check-In Bonanza is an annual local social media check-in event that Singaporeans can look forward to every year. 

Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Mr Alvin Lim
Assistant Manager, Online Marketing 
Singapore Press Holdings
Tel: 6319 2490

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

About is Singapore's first bilingual-friendly (Chinese and English) interactive web portal by Singapore Press Holdings Ltd (SPH). It is available on mobile platforms via two apps on both iPhone and Android - omy News and omy Showbiz. The portal provides the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read. enjoys over 15 million page views* from 550,000* unique visitors per month, and is one of the top news/entertainment/blog sites in Singapore. also manages a community of 3,000 bloggers registered with the omy Blog Club and is the only media in Singapore organising a series of social media events annually under its Singapore Social Media Fiesta branding, covering major social media platforms.

About Shaw Theatres

Shaw Theatres, part of the Shaw Organisation, was founded by the Shaw Brothers and has been operating cinemas in Singapore since 1927. With Shaw Theatres JCube, it now owns six multiplexes across the island, and they feature the latest in cinema technologies like IMAX, Dolby 7.1 Surround and RealD 3D systems. Shaw Theatres also manages a seventh multiplex, Century Cineplex, which is privately owned.

For more information on Shaw Theatres and Shaw Organisation, please visit

About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne,, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit