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The Seletar Mall - the latest suburban lifestyle hub in the North-East

Singapore, 11 April 2013 - The Seletar Mall, the latest suburban lifestyle hub in the North-East, will welcome shoppers into its modern and chic premises by December 2014, in time for festive celebrations next year.

The mall is developed by The Seletar Mall Pte Ltd, a joint venture company between Singapore Press Holdings (70%) and United Engineers Limited (30%). 

Strategic Location and Strong Catchment

The Seletar Mall is nestled at the junction of Sengkang West Avenue and Fernvale Road. It is also linked to the Sengkang North East Line (NEL) MRT/LRT station and Sengkang bus interchange.

For those who drive, the mall is accessible via two main expressways, namely Tampines Expressway (TPE) and Central Expressway (CTE). There are 390 car park lots available from basements three to five. The driveway, ramp, and car park lots are designed with widths wider than the norm.

The one stop shopping, dining and entertainment destination will serve existing and new residents living in HDB Built-To-Order flats, private condominiums and landed properties at the Seletar estate. It will also cater to 747,000 residents and a working population of 47,000 within 5 km, including Sengkang, Hougang, Punggol, Serangoon and Ang Mo Kio
), the Seletar Aerospace Park and Ang Mo Kio Industrial Park.

Varied lifestyle and F&B offerings

With a net lettable area of 188,000 sq ft, The Seletar Mall comprises four shopping levels above ground plus two basement levels.

The attractive list of key anchor tenants includes a Cineplex at level four, a food court with a wide array of local delights at level three, exciting anchor retail shops at levels one to three and a good-sized supermarket at basement two.

With the eclectic mix of retail, dining and lifestyle options, shoppers and diners will be spoilt for choice.

State of the Art Architecture and Eco-Friendly Features

The Seletar Mall's state-of-the-art architecture will be a distinctive landmark in the area. Its unique triangular-shaped design comes with three corner nodal points which form the three entrances to the mall - from Fernvale LRT station, corner junction of Fernvale Road and Sengkang West Avenue, as well as from Sengkang West Avenue. These three corner entrances also direct shoppers to a four-storey high atrium serving as the central feature of the whole mall.


Drawing reference from the building’s geometric shape, bold non-linear lines envelope the facade to create a visually interesting and impactful pattern. This detail also resembles tree branches and vines, which is in line with the eco-friendly attributes of the mall.


Lush planting around the perimeters of the first storey creates a pleasant walk for the shoppers and general public. Green walls are also incorporated at the main entrance drive way and drop off area. A highlight of the interior design is a large clerestory skylight which perches above the atrium, allowing natural sunlight to enter the mall. The shopping floors recede from level two to level four in a terracing manner, allowing shoppers a clear overview of the shops as well as the main event space.

The eco-friendly mall has sustainable design features and energy efficient mechanical and electrical systems. Its green features include high efficiency water cooled chiller plants, LED lightings, lift cars and escalators with sleep mode function, as well as carbon monoxide sensors in the carpark to regulate demand for mechanical ventilation. In addition, non-potable water including rain water harvesting will be used for landscape irrigation and washing of some areas in the mall.

Mrs Linda Kwan, General Manager of The Seletar Mall Pte Ltd, said: "The Seletar Mall will be a premier lifestyle hub in the North-East, catering to the discerning and varied needs of the many residents, workers and visitors in the area. We aim to provide a pleasant and friendly environment so that they will not just spend a longer time with us, but also keep coming back."





(for high res images, please contact Joelyn at 6319 1895) 

Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
 

For media enquiries, please contact:
Ina Se
Senior Manager 
Advertising & Promotions
The Seletar Mall Pte Ltd
DID: 6830 3812
Email: 
ina@paragonsc.com.sg

Eileen Quay
Manager 
Advertising & Promotions
The Seletar Mall Pte Ltd
DID: 6830 3813
Email: 
eileenquay@paragonsc.com.sg

Chin Soo Fang 
Head
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1216
Email: 
soofang@sph.com.sg

Joelyn Tan 
Executive 
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1895
Email: 
tjoelyn@sph.com.sg 

About The Seletar Mall Pte Ltd 
The Seletar Mall Pte Ltd is a joint venture company between Singapore Press Holdings (70%) and United Engineers Limited (30%). It owns The Seletar Mall, a 99-year leasehold mall located at the junction of Sengkang West Avenue and Fernvale Road.

About Singapore Press Holdings Ltd 
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs

(STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPad and smartphone applications. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting

In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.

Properties

SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

For more information, please visit www.sph.com.sg