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Lianhe Wanbao goes digital as part of its 30th anniversary celebrations

Singapore, 24 April 2013 – Lianhe Wanbao has launched a free iOS app on Apple iTunes store today in conjunction with the newspaper’s 30th anniversary this year. 

The Chinese language app, “晚报真情30”, (Wanbao - 30 Years of Dedication) features repackaged and optimised content from a special 30th anniversary print supplement of the same title. The supplement was distributed with copies of Lianhe Wanbao a month ago, with enthusiastic responses from both old and new readers alike.

By releasing a digital version, the app can now reach out to a wider audience who might have missed the print supplement, as well as overseas readers. The shelf life of the supplement is also extended, providing a digital record for future reading. 

Content highlights for the Wanbao - 30 Years of Dedication app include the recap of breaking news events in Singapore over the past 30 years and in-depth interviews with past and present editors, as well as journalists. Users will also be able to view videos and picture gallery from the news.

Chua Chim Kang, Editor, Lianhe Wanbao and 
omy.sg cum Senior Vice President, Business Development, Chinese Newspapers Division, Singapore Press Holdings, said: “As Lianhe Wanbao crosses the 30-year mark of news reporting, we have always been mindful of changing and evolving reading habits. Launching this app is another step in Lianhe Wanbao’s overall direction to innovate and grow with our readers, both young and old, as well as new and loyal ones.” 

This is the second digital project jointly developed and launched by Lianhe Wanbao and bilingual news and entertainment portal, 
omy.sg. The first project, an e-book on Apple iBooks (http://project.omy.sg/ibooks/fong-fei-fei/), was launched to commemorate singing legend Fong Fei Fei in 2012, following news of her sudden death. The e-book was well received by both local and overseas audiences, garnering over 20,000 downloads within a month of its launch.  

In line with the newspaper’s strong history of close collaboration with local commerce, the app is produced with the kind support of four eminent local companies Novena Foundation Pte Ltd, Moneymax Group Pte Ltd, Merdeka Audio Private Limited and Teo Heng Trading Pte Ltd.

The app can be downloaded for free from now till 31 May 2013. Starting 1 June 2013, it will cost USD2.99 per download. 


Visit 
http://project.omy.sg/ipad/wanbao-30 for more information on the app and download instructions. 





Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:

Mr Alvin Lim
Assistant Manager, Online Marketing

www.omy.sg 
Singapore Press Holdings
Tel: 6319 2490
Email: 
limlh@sph.com.sg

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg


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Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E



About Lianhe Wanbao

One of two evening Chinese dailies published by Singapore Press Holdings, Lianhe Wanbao was established on March 16, 1983 to provide the latest news, with special emphasis on human interest stories and community happenings. 

Its bold, lively reports and creative layout provide an entertaining read for readers after a hard day's work. The use of simpler Chinese in the newspaper makes it easy to read and enjoy. Over the years, Lianhe Wanbao has won over a growing pool of loyal readers with its editorial style. 

Daily Average Newspaper Circulation (Aug 2012): 90,200


About 
omy.sg

omy.sg is Singapore's first bilingual-friendly (Chinese and English) interactive web portal by Singapore Press Holdings Ltd (SPH). It is available on mobile platforms via two apps on both iPhone and Android - omy News and omy Showbiz. The portal provides the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read. 

omy.sg enjoys over 15 million page views* from 550,000* unique visitors per month, and is one of the top news/entertainment/blog sites in Singapore. omy.sg also manages a community of 3,000 bloggers registered with the omy Blog Club and is the only media in Singapore organising a series of social media events annually under its Singapore Social Media Fiesta branding, covering major social media platforms.

*Figures via Nielsen Netratings, Apr 2013 


About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.