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SPH iink Awards 2013 Goes Mad About Ads

Singapore, 25 April 2013 - The ninth chapter of one of Singapore’s biggest advertising awards has opened to celebrate the spirit of creativity in an industry where imagination knows no boundaries. 

Organised by Singapore Press Holdings (SPH), the 
SPH iink Awards 2013, with its theme based on the adventures of Alice In Wonderland, is on a quest for the maddest, muchiest, most magical Big Idea that demonstrates the best use of SPH’s full spectrum of media platforms, including Print, Digital, Radio and Out-of-Home.

All creative and media agencies, advertisers and other advertising-related organisations are invited to submit their advertisements published in any of SPH’s 18 newspaper titles and other media platforms for this year’s Awards.

There are nine award categories this year. They are: 

A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
B: Digital
C: Radio
D: Out-of-Home
E: SPH IS ON Campaign

The SPH iink Awards was originally launched to honour the best print advertisements and the creative people behind them. In 2012, three new categories – Digital, Radio and Out-of-Home – were introduced to recognise creative and effective advertisements on SPH's other media platforms. Formerly known as the SPH Ink Awards, it was renamed the SPH iink Awards last year – with the additional “i” representing “Integration”.

To be eligible for the ‘
SPH IS ON Campaign’ category, entries must have appeared in at least one other SPH marketing platform besides newspapers. SPH’s comprehensive range of marketing platforms includes more than 100 magazine titles, three radio stations, out-of-home as well as online media, including Internet TV.

Points will be allocated to the winners and finalists of each category. The entry that scores the highest number of points will be named the overall 
Grand Prix winner. The highest scoring agencies across all categories will be crowned the iink Creative Agency Of The Year and theiink Media Agency Of The Year, respectively.

A successful advertisement or campaign must connect well with its audience. Shortlisted advertisements from quarterly-run Readers’ Choice Contests will be put up for readers to vote for their winner of the overall 
Readers’ Choice Award.

Mr Leslie Fong, Senior Executive Vice-President of SPH’s Marketing Division, said: "The SPH iink Awards has grown to be one of the biggest and most important advertising awards in Singapore. Besides presenting awards to successful print campaigns, we give recognition to the best campaigns in our other media platforms – namely Digital, Radio and Out-of-Home. We also honour outstanding integrated campaigns as that is where the future lies.”

He added: "The iink Creative Agency of the Year and iink Media Agency of the Year awards are now highly competitive awards. These awards represent the collective success of the winning agencies as determined by a panel consisting some of the industry’s top creative directors, media professionals and advertisers.”

Entry Submission and Prizes

To be eligible for the SPH iink Awards, entries must have appeared in at least one of SPH’s media platforms during the period of 1 June 2012 to 31 May 2013. 

The submission deadline is 
31 May 2013.

The winners of the iink Awards will be announced at a gala event in August. The winning advertisers from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full page advertising space in either The Straits Times or Lianhe Zaobao. 

The winning advertisers from Categories B to D (Digital, Radio and Out-of-Home) will each receive $30,000 worth of ads in their respective media category.

In addition, the Creative Agency that wins the Grand Prix will bag a cash prize of $8,000. If the Grand Prix winner is from Category A5 (Print Creative Media Buy) or Category E (SPH IS ON Campaign), the media agency involved will also win $8,000 in cash. 

More information can be found at

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Elisse Zeng (Ms)
Brand & Communications Manager
Product Branding & Promotions
Marketing Division
Singapore Press Holdings Limited
DID: 6319 1274

Adrian Cheong (Mr)
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 2261

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp,, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times' iPad and smartphone applications. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.


SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.

Events and Out-of-Home Advertising

SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

For more information, please visit