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Shape Yoga in the Park draws over 700 women at dawn

    Singapore, 28 April 2013 – Shape Yoga in the Park 2013, Singapore’s biggest women-only mass yoga workout, concluded successfully this morning at Bishan- Ang Mo Kio Park, Grand Lawn I.

    Shape Yoga in the Park 2013 is the fourth instalment of a series of women-only outdoor mass yoga events organised by Shape Singapore, a publication by SPH Magazines Pte Ltd. In 2011, the inaugural Shape Yoga in the City was held at Scape. In May 2012, the second edition ofShape Yoga in the City was held at Dhoby Ghaut Green. In Oct 2012, Shape Yoga by the Sea was held at Dalbergia Green, East Coast Park.

    With more than 700 participants, Shape Yoga in the Park 2013 is the largest women-only outdoor yoga event in Singapore.

    The 75-minute workout was led by True Yoga instructors who brought the participants through a series of invigorating stretches and poses.

    At the end of the workout, participants were treated to refreshments and a yoga demonstration by True Yoga masters. Each participant also took home a goodie bag worth more than $150 each. Goodies inside included True Yoga passes, Homesoy Original Soya Milk, Yoplait yogurt,Shape sports bag, and more. There were also fringe activities such as product sampling as well as a lucky draw with prizes worth a total of more than $600.

    Li Yuling, editor of Shape Magazine, said: “As Singapore’s leading wellness magazine, Shapeis working hard to encourage more women to get active. Exercise doesn’t have to be tough or tedious - we’ve proven it can be a positive social activity. The graceful, low-impact movements of Yoga suit women of all ages and fitness levels, and our series of outdoor mass yoga workouts offer women the regular opportunity to have fun with their girl friends, family members and colleagues while working up a good sweat,”

    Diana Lee, General Manager, Fashion & Beauty, SPH Magazines, said: “Shape Yoga events have proven to be highly popular, with participation numbers growing with each edition. We are proud to be at the forefront of the women’s fitness movement in Singapore and would like to thank all participants and partners for their enthusiasm and support. We promise there will be more to look forward to in the months to come.”

    Shape Yoga in the Park 2013 is presented by Yoplait, with True Yoga as official fitness partner. 

 

ISSUED BY SPH MAGAZINES PTE LTD. 
Co. Regn No.: 196900476M

For more information, please contact:


Caron Chan
Assistant Marketing Manager
SPH Magazines Ltd
DID: 6319 5814
Email: 
ccaron@sph.com.sg

Joelyn Tan
Executive 
Corporate Communications & CSR
Singapore Press Holdings Ltd
DID: 6319 1895
Email: 
tjoelyn@sph.com.sg



    About Shape Singapore
    Shape
     is the complete mind and body guide for women in Singapore, licensed from American Media Inc and published by SPH Magazines. It enriches women’s lives with the latest practical information and expert advice on fitness, wellness, beauty, health and nutrition. With an audited readership of 46,000 (according to the AC Nielsen Media Index 2011), Shape is the leading active lifestyle guide for women in Singapore. Shape was also named Health/Fitness Magazine of the Year 2010 by the Magazines Publishers Association of Singapore.

    Website: 
    www.shape.com.sg 

    About SPH Magazines
    A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited.
    With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. It also publishes Harper's BAZAAR and Cosmopolitan in Singapore and Malaysia with Hearst Magazines International.

    In addition, websites such as herworldPLUS.com and HardwareZone.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

    SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

    With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

    In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications Luxury-Insider.comInluxe.cn, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and Asia-Pacific Spa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

    As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

    Visit www.sphmagazines.com.sg for more information.