Singapore, 15 May 2013 – Readers of Berita Harian, the Malay-language newspaper published by Singapore Press Holdings, can expect a fresh new look and improved content when the revamped paper hits the streets on Saturday (May 18).
As the only Malay newspaper in Singapore, Berita Harian, along with its Sunday edition, Berita Minggu, is the voice of the Malay community. It is recognised for its quality journalism in covering a comprehensive range of issues affecting the community.
Its new look is clean and fresh, with a modern twist to stay dynamic and relevant to both its readers and advertisers. The paper will have an attractive and eye-catching front page, with newly-designed mastheads for both Berita Harian and Berita Minggu.
Going beyond its physical revamp, the publication has also made improvements to its content.
Berita Harian and Berita Minggu will place more emphasis on news that affects the lives of Singapore Malays and also developments of interest to the community. This includes its coverage of both local and foreign news as well as news on the economy and finance.
Its new Opinion segment will carry views from a pool of senior writers as well as guest writers. The Sports section will put the spotlight on local sports, including sports personalities and local sports issues, while its Lifestyle pages will showcase daily themes ranging from Technology, and Health & Wellness to the Arts and Heritage.
Berita Harian is also stepping up its presence on web and mobile platforms. Its online website, cyBerita, will be undergoing a revamp to improve interactive multimedia elements, while the Berita Harian mobile app on iPhone, iPad, Android and HTML 5 will be launched later this year.
Mr Saat Abdul Rahman, Editor of Berita Harian, said: “This revamp has gone beyond just a new look for both papers. We have also improved our content to appeal to all segments of the Malay community, including the youths. We have gathered valuable feedback from our readers and advertisers, and have tried to incorporate as much of their inputs as possible. Of course, this revamp is an ongoing process and we will continue to improve Berita Harian and Berita Minggu as we go along.”
Mr Patrick Daniel, Editor-in-Chief of English and Malay Newspapers, added: "I'm proud of this revamp of Berita Harian and Berita Minggu. It is proof of the depth of talent in the Berita Harian team. With their digital offerings later this year,, I have every confidence that Berita Harian will continue to enjoy strong support from the community for a long time to come."
To celebrate the new launch, Berita Harian has planned several reader promotional activities over the coming weekend as listed below. The Berita Harian team will be present at all three locations to interact with readers and give out goodie bags.
Saturday 18 May - Special Berita Harian Redemption
(i) BUZZ Pod (Blk 19 Marsiling Lane #01-299)
(ii) Fausal Store (Geylang Serai Market & Food Centre)
400 exclusive Berita Harian/Berita Minggu goodie bags (worth $50) up for redemption at each location with every purchase of a copy of Bertia Harian. Limited to one goodie bag per reader. Redemption starts at 9am.
Sunday 19 May - Special Berita Minggu Giveaway
(i) SKI 360 [East Coast Park (Carpark E1, nearest car park)]
200 exclusive Berita Harian/Berita Minggu goodie bags (worth $50) up for redemption, plus free copies of Berita Minggu to be given away. Giveaway starts at 10am.
Issued by Singapore Press Holdings Limited
Co. Regn. No: 198402868E
Nazri Hadi Saparin
Berita Harian / Berita Minggu
DID: 6319 5038
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1895
About Berita Harian
Established in 1957, the Malay daily covers a wide spectrum of topics from politics and sports to culture and religion. It is a paper which speaks with authority and understands the needs and interests of the Malay community.
About Singapore Press Holdings Ltd
Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.
Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.
Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 330 million page views with 18 million unique visitors every month. Apart from SPH AsiaOne portal, SPH's online and new media initiatives include an online marketplace for products, services and employment, ST701; Stomp, omy.sg, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times' iPad and smartphone applications. SPH's Chinese flagship newspaper Lianhe Zaobao has also launched its digital platforms which include a web application, as well as online and PDF versions.
SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss 92 and HOT FM91.3 in English.
Events and Out-of-Home Advertising
SPH’s events subsidiary Sphere Exhibits organises innovative consumer and trade events and exhibitions. In addition, SPH has ventured into out-of-home (OOH) advertising through its wholly-owned subsidiary, SPH MediaBoxOffice Pte Ltd, Singapore’s leading Digital Out-of-Home advertising company.
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.
For more information, please visit www.sph.com.sg