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Fresh design and new content for Zaobao.com

Singapore, 26 May 2013 --- Zaobao.com, the online portal of Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH), will get a new look from 27 May 2013.

The latest revamp, with its fresh design and new content, strives to enhance the reading experience of Zaobao.com users. The new homepage comes with an easy to use navigation bar which has 14 subject headings such as News, Real-time, Finance, Opinion, South East Asia, Lifestyle, Consumer, Media and more.

One of the site's new features is News Focus, a new section on the homepage which carries the hottest news topics and provides breaking news. Readers can access in-depth coverage of the latest news in this section. 

Other new sections in the revamped news portal include Zaobao Online Exclusives, Sino-Singapore Exchanges, Focus on South East Asia and a bilingual section called Bilingual Think Tank. 

Zaobao Online Exclusives are original articles contributed to Zaobao.com or written by Lianhe Zaobao's online editors. Sino-Singapore Exchanges touch on stories related to the cultural, economic and educational issues between China and Singapore. Focus on South East Asia zooms in on issues concerning our neighbouring countries such as the closely watched "island disputes". Bilingual Think Tank is a column contributed by scholars who are experts in different fields. 

Apart from new content, readers will enjoy an enhanced multimedia experience with the new Zaobao.com offering more photos, cartoons and videos. The homepage carries more news photos displayed in a panoramic format showcasing the best news photos of the day selected by the various online editors at Zaobao.com. 

In addition, the site also comes with added features to encourage more interaction with readers. Features such as Letters from Readers, Online Polls and Comment allow readers to provide feedback. There are also different smiley icons under each news story for readers to give their feedback after reading the story. The revamped site also provides a search function to help readers find articles published in Zaobao.com.

Readers can also make use of social media sites such as Facebook to share Zaobao.com's articles. Those who subscribe to social media apps such as Weibo and WeChat can also access news content provided by Zaobao.com. 

Mr Goh Sin Teck, Editor of Lianhe Zaobao, said: "Since its last revamp in 2007, Zaobao.com has managed to attract more readers over the years. With more online readers accessing digital news, it is necessary for Zaobao.com to continue to enhance its content and features to cater to the changing needs of our readers, and at the same time, strengthen its position as a leading Chinese news portal."

Dr Zhou Zhao Cheng, Editor of Zaobao.com, said: "For the past six months, the team at Zaobao.com has been planning and preparing for this revamp. Our objective is to engage readers in the Chinese community with the latest news and encourage them to share information and provide feedback. With the revamp, we hope to further extend the influence of Zaobao.com in the various new media platforms."

Currently, Zaobao.com is enjoying 4 million page views daily, with monthly unique visitors of 10 million. 

Check out the revamped Zaobao.com at 
http://www.zaobao.com.sg


Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E
 

For more information, please contact:


Dr Zhou Zhao Cheng
Editor, 
Zaobao.com
Chinese Newspapers Division
Singapore Press Holdings
DID - 6319 1946

Mobile: 9698 1509
Email: 
zhouzc@sph.com.sg

Mr Francis Mah
Senior Manager
Corporate Communications & CSR
Singapore Press Holdings
DID - 6319 1028
Email: 
mahys@sph.com.sg


About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing
In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile
Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, 
omy.sg and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPad and smartphone applications. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.

Broadcasting
In the radio business, SPH has an 80 per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today.

Events and Out-of-Home Advertising
SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.

Properties
SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

For more information, please visit 
www.sph.com.sg.