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Singapore Airlines reappoints SPH Magazines as publishing agent

Launch of SilverKris interactive tablet edition on iPad

Singapore, 17 June 2013 - SPH Magazines Pte Ltd (SPH Magazines) is pleased to announce that following a tender, it has been reappointed as the publishing agent for SilverKris, the travel magazine of Singapore Airlines (SIA). SPH Magazines will continue to publish the two editions (English/Chinese and English/Chinese/Japanese) of SilverKris.

The contract, inked for the third time between SPH Magazines and Singapore Airlines, reaffirms the fact that SPH Magazines has the requisite expertise to produce sterling editorial and design befitting an international award-winning airline. SPH Magazines embarked on a revamp of the magazine in 2006 during the first contract period, transforming the inflight magazine into a travel magazine that combines travel news and trend reports. 

In 2011, SilverKris underwent a second revamp which saw the magazine assume a more modern and sophisticated look to complement its new sections and columns. SPH Magazines also helped to develop an online version of the inflight magazine,, which offers web-exclusive content and contests to engage readers.

More recently, SPH Magazines launched the SilverKris iPad app in May to complement its print and online editions. The fully-interactive app is updated monthly, and is available free of charge on the Apple App Store. 

Besides engaging articles on the latest travel trends, there are also iPad-exclusive interactive features such as videos and interesting travel facts. Travellers can find out more information about a destination just by clicking on the web links provided. 

The SilverKris iPad app allows readers to access the magazine anytime, anywhere. With it, they can read SilverKris on the go and be inspired with great travel ideas for their next vacation. They can also find out the latest news on Singapore Airlines. 

Mr Nicholas Ionides, Singapore Airlines
Vice President of Public Affairs, said: "SPH Magazines has helped raise the editorial strength of SilverKris over the years through quality writers and creative use of design. We are excited to launch the SilverKris iPad app, which not only provides an interactive read but tablet-exclusive content as well. We look forward to further developing the print and digital versions of SilverKris together with SPH Magazines."

Mr Dennis Pua, Managing Director of SPH Magazines, said: “SPH Magazines is delighted to continue our partnership with our national carrier Singapore Airlines. We will continue to deliver a quality magazine that befits Singapore Airlines and work with them to make SilverKris an even better read with new content and innovation that improves reader engagement." 

As with previous years, SilverKris bagged several international awards in 2012, namely the Grand Award for Design & Illustration at the APEX Awards 2012, as well as the Bronze for Best Cover and Honourable Mention for Best Overall Editorial at the Magnum Opus Awards 2012. It was also named Inflight Magazine of the Year in a Magazine of the Year survey by Marketing Magazine. The accolades are a validation of SPH Magazines' commitment to raising the bar for excellence in design and editorial in producing this international travel magazine.

SilverKris is carried in every seat pocket on every Singapore Airlines flight, and is read by customers travelling across Singapore Airlines’ network of 62 destinations in 34 countries.


Co. Regn No.: 196900476M

For more information, please contact:

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226

About SilverKris

SilverKris is the award-winning travel magazine of Singapore Airlines, carried on every Singapore Airlines flight. The monthly inflight magazine is designed to inform, entertain and inspire readers with editorial content that celebrates the travel experience. Besides exciting destinations, the magazine also features the latest travel trends as well as places to dine and stay around the globe. Readers can also catch up on the latest news from the Airline, find out more about its history and the services on board. 


About SPH Magazines 

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories. 

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.