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Blu Inc Media wins big at Marketing Magazine's

Four of its titles - Action Asia, AsiaSpa, Asia-Pacific Boating and LP–Luxury Properties - were recipients of the awards

Singapore, 17 June 2013 – Four magazines by Blu Inc Media, a subsidiary of SPH Magazines, received their stamp of approval by marketers at Marketing Magazine’s annual Magazine of the Year awards ceremony in Hong Kong last Friday (14 June).Action

Asia clinched the top spot in the Outdoor Magazine of the Year category. Re-launched in 2012, the magazine’s online portal provides exclusives news for the active outdoor community. As Asia’s leading outdoors magazine since 1992, Action Asia caters to adventure-lovers looking to get more out of their precious time off.

Asia-Pacific Boating also clinched the top spot in the Boating Magazine of the Year category. With a heritage spanning over 36 years, it has a reputation amongst Asia Pacific’s yachting enthusiasts for being the leading source of news and information in the luxury boating and yachting industry. In 2012, the brand underwent a facelift to push the luxury title towards greater innovation.

LP - Luxury Properties dominated the top spot in the Property Magazine of the Year category. Targeted at high-net-worth individuals in Asia looking to enjoy the ultimate in lifestyle residences, the magazine features the latest news about architecture, design and outstanding, high-end properties for sale in Asia and around the world.

AsiaSpa came in second place in the Travel Magazine of the Year (Regional) category. The luxury lifestyle and travel publication is dedicated to the pursuit of complete well-being with highlights of the latest destinations, wellness sanctuaries, spa treatments, yoga retreats, as well as fashion and beauty. 

Mr Foong Seong Khong, Managing Director of Blu Inc Media, said: “We are heartened that four of our titles have been reaffirmed as the leading luxury and lifestyle titles in their respective categories by senior marketers and agency professionals at the Magazine of the Year Awards. We will continue to push the boundaries to improve our products to meet the needs of our readers and advertisers.”

Marketing Magazine’s annual Magazine of the Year awards is Hong Kong's most prestigious event that recognises the vital role of magazines’ in marketing as voted by senior marketers and agency professionals.



Co. Regn No.: 196900476M

For more information, please contact:

Jacqueline Lee
Assistant Marketing Manager
Blu Inc Media
DID: 21652813

Joelyn Tan
Corporate Communications & CSR
DID: 6319 1895


About Blu Inc Media
BLU INC MEDIA, the leading luxury publication group in Asia, is a subsidiary of SPH Magazine Pte Ltd, which is a wholly-owned subsidiary of media giant Singapore Press Holdings Limited. In 2008, APAC major magazine publisher SPH Magazines acquired Asian luxury publisher Adkom and its slew of magazine titles, in a move to widen its reach to North Asian readers. Combined the strengths & efforts of original team and SPH Magazines, Blu Inc Media continues to publish market-leading magazines that connect with Asia’s wealthy, brand-conscious individuals through their chosen lifestyle activities.

Focusing on the ultimate lifestyle core market, Blu Inc’s ambition is to enhance Asian-based magazines using international standards to build market-leading titles. Today, Blu Inc is one of the few companies in a position to offer clients complete marketing solutions. Whether you are targeting individual markets, or pan-regional coverage, Blu Inc is experienced in working with a wide range or large multi-national brands.
Over the years, Blu Inc Media has strengthened its market position with the revamp of the magazine, extensive event experience and successfully developed its digital platform including magazine websites, social media pages and digital magazine.

Visit for more information.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly owned subsidiary of media organisation Singapore Press Holdings Limited. 

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines raises the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, Home & Decor, Nuyou, Torque and HWM are among the highest-circulating titles and best-read in their respective lifestyle categories.

In addition, websites such as and have extended its reach online, engaging readers with interactive content, capturing audience beyond print. 

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation. 

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam. 

In line with this vision, SPH Magazines acquired 34% of WhiteWave Media Group (formally known as Antarctica Interactive Private Limited). It is an integrated luxury media company which owns online publications, as well as the luxury print BACCARAT Magazine in Hong Kong. Other titles include LP-Luxury Properties, Action Asia, Asia-Pacific Boating, China Boating, JET Asia Pacific and AsiaSpa published through wholly owned subsidiary, Blu Inc Media, in China and Hong Kong.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit for more information.