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Kiss92 zooms to No. 3 spot!

All three SPH UnionWorks radio stations are in the Top 10

Singapore, 20 June 2013 – The results are out! In the latest Nielsen Radio Diary Survey released today, Kiss 92, the newest radio launched by Singapore Press Holdings' subsidiary, SPH UnionWorks, in September 2012, scored a quantum leap in listenership to 419,000 – up from 151,000 in the previous survey. 

Kiss92 is now ranked 3rd amongst the English radio stations here, just behind MediaCorp’s Class95 and Gold 90. The two other SPH UnionWorks radio stations, HOT FM91.3 and UFM 100.3, also put up an impressive show. 

HOT FM91.3 gained 20,000 more listeners to hit 331,000 listeners in this survey. It is now ranked just behind Kiss92 at number 4. UFM 100.3, the only Mandarin station in the SPH UnionWorks stable, saw a 52,000 increase in listenership from 264,000 in the past survey to 316,000. 

With the outstanding performance of SPH UnionWorks radio stations – most other stations saw falls in their listenership – all three SPH UnionWorks stations are now in the top 10.

Digital listenership for all three stations have also been on an upward trend with Kiss92 enjoying the biggest growth from 361,025 in September 2012 to more than 2.8 million in May 2013, followed by UFM 100.3’s 50% growth in digital streaming, putting the figure at 800,000. HOT FM91.3’s digital streaming figures have been consistently growing to nearly 1.5 million in May 2013.

Commenting on the results, Mr. Jamie Meldrum, Senior Program Director for Kiss92 and HOT FM 91.3, said: “We embarked on several market studies prior to the launch of Kiss92 and this has proven more fruitful than we imagined. The team has been eagerly anticipating the results as fan feedback and digital listenership have been terrific. We intend to keep up the momentum by giving our fans much more of what they love.”

Ms. Carine Ang, Program Director for UFM 100.3, said: “The station has undergone changes in its programming and line-up in the past months to ensure that it’s more relevant to our core audience aged 35 – 44. The results show we are on the right track and the team will aim for even deeper engagement with our fans.” 

Since its launch in September 2012, Kiss92 has been rolling out a slew of station and partner activities to engage fans on-air, online and on ground. On-air programming, led by the morning team of Maddy Barber, Jason Johnson and Arnold Gay, has also scored with Kiss92’s female target audience.

HOT FM91.3, SPH’s other English radio station that targets those under the age of 30, has also been actively engaging fans through events such as HOT School Attacks and HOT Dates with artiste, and especially online where the DJs’ posts & tweets have constantly trended on social media platforms. The HOT Breakfast with BT (Boy Thunder), Adam and Josh took over the helm of the morning drive-time show and made news with their longest radio broadcast marathon record early this year. In addition, Shan Wee joined the HOT FM91.3 team and helms the evening drive-time show with Cheryl Miles on The Shan and Cheryl Show. 

UFM 100.3 has stepped up its music playlist and talk show topics to ensure that it is relevant to the core audience. The station’s line-up has also been tweaked - veteran DJs Wenhong, Limei, Xiaozhu and Yan Wei helm the morning show while DJs Anna and Jingyun engage listeners in the evening. The lunchtime programme is hosted by Yuling from 10am to 2pm followed by Liangquan from 2pm to 5pm.

On the results, Ms. Goh Wee Wang, General Manager of SPH UnionWorks, said: “It is really fantastic to see all three stations performing so well and that the hard work put in by all, including our great team of interns, had paid off so handsomely. We seriously wouldn’t have been able to achieve it without their passion and the constant feedback we got from our fans and our partners. Thank you for the faith and support!” 

For more details, please contact:

Ms Serene Lim
Deputy Head of Marketing
SPH UnionWorks Pte Ltd 
DID: 6319 1514
Email: 
lserene@sph.com.sg 

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg


About SPH UnionWorks Pte Ltd

SPH UnionWorks Pte Ltd is an 80-20 joint venture between SPH Multimedia and NTUC Media. SPH UnionWorks manages and operates three radio stations, HOT FM91.3, UFM 100.3 and Kiss92. 

HOT FM91.3 is an English Contemporary Hit Radio (CHR) music station playing new and current top 40 hits targeting listeners under 30. Programs and promotions are injected with loads of fun and quirkiness with a key focus on engagement and the listener’s experience. Hot FM91.3 has become well known for identifying and playing hits before they are hits. Listeners are given control over the playlist through Hot FM91.3’s online feedback platform called “Rate The Hits” which allows listeners to directly influence which songs they want to hear and how often.


The station is also focused on engagement with its listeners through on-ground events such as its signature “Must Drink Friday” held on the last Friday of the month with free flow of drinks and interaction with their favourite DJs. Hot FM also engages its listeners on the street with car decal giveaways and live broadcast, in school with Recess Express school visits, online with Facebook and the station website, and on Mobile with Hot FM’s iPhone & Android apps. 

The HOT FM91.3 line-up includes the HOT Breakfast with BT, Adam and Josh in the mornings from 6am to 10pm. JJ plays non-stop hits from 10am to 4pm followed by The Shan & Cheryl Show during the evening time belt from 4pm to 7.30pm. Charmaine Yee of the HOT 30 Countdown rounds up the day with the daily fan rated chart show.

The newest radio station to hit the local FM market, Kiss92, launched on 3 September 2012 targets women and families. It provides in-depth women and family content, coupled with adult contemporary music. Women aged 30 and above, and families will find the channel informative and entertaining. 

Kiss92 brings on experts to share their knowledge on topics such as Relationships and Family Matters, Health and Wellness issues, Financial Planning and Career Advancements. It also covers Fashion and Beauty, Shopping, Entertainment, as well as offer listings of family friendly and community events. Tapping on its collaboration with SPH Magazines, 

Maddy, Jason and Arnold in the morning start the day from 6am to 10pm followed by Claressa Monteiro jazzing up the afternoon from 10am to 4pm. John Klass takes fans home helming the 4pm to 8pm show.

UFM 100.3 is a highly-charged Mandarin infotainment station targeting at working professionals aged between 35 – 49 years that is specially catered to their lifestyle. Its creative, lively and engaging delivery style is able to consistently hook listeners on for a far longer period of listening. Program content is designed to cater specifically for the busy individuals with timely updates and discussion on current affairs, health and wellness, financial planning, property investment, communication, lifestyle, music and entertainment. 

The station’s drive-time programmes are anchored by veteran DJs Wenhong, Limei and Xiaozhu in the morning, and DJs Anna and Jingyun in the evening. Lunch time programme is helmed by Yuling from 10am to 2pmfollowed by Liangquan from 2pm to 5pm.

The station actively engages its listeners through various interactive events such as dinner gatherings and enrichment workshops. To further strengthen loyalty, DJs also reaches out to the public through its outdoor activations, conducting games and giveaway prizes while introducing the station to new potential listeners. UFM 100.3 also supports various community, non-profit and charity organizations with its annual U-Shine program that raises public awareness of lesser known causes and charities. 

About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.