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Back partners CP Foods to celebrate home cooking in Singapore in conjunction with World Social Media Day

Singapore, 1 July 2013 – Singapore’s leading news and entertainment portal,, launched its third Singapore Social Media Day (SGSMD) campaign today with one of Asia’s leading premium food brands, CP Foods, to promote home cooking in Singapore.

World Social Media Day is a global event to celebrate social media. It was first initiated by internet news blog Mashable in 2010 and celebrated annually on 30 June. SGSMD is a local adaption of the event by, organised since 2011 with the objective of using “social media for a social cause”.

This year, takes on the task of promoting home cooking, as well as encouraging Singaporeans and residents to cook for their friends, family and loved ones to surprise them.

Ms. Janet Ong, Digital/Social Media Strategist,, said: “With people spending more time online and on social media, this campaign comes as a timely reminder for all to spend some quality time with our family and loved ones by surprising them with the love of a home-cooked meal. Preparing a simple meal may be a small gesture, but we hope that by getting people to share photos of their home-cooked meals, more of the social media communities who see these photos will be inspired to do the same, thereby further propagating the important message of family and social bonding.”

The SGSMD website will be featuring LIVE Instagram photo feeds from the public using the hashtag, #SGSMD2013 and #CPFOODSSG.

Ms. Joyce Yap, Assistant Vice President, CP Foods Singapore, said: “CP Foods offers a huge variety of good tasting and easy to prepare products that can help whip up a hearty meal in minutes. Hopefully, through the submissions, Singaporeans realise that home cooking does not have to be difficult and it’s worth that little extra bit of effort as they promote some of the best moments to bond with your loved ones. At CP Foods, we aim to enrich lives with our foods, so we are very happy to partner in this very meaningful campaign.”

12 home cooks who submit the best photos and captions will stand to win the following prizes:

1 x $1,000 CapitaMall shopping vouchers and CP Foods product hamper worth $100 for Best Submission using CP Foods product in their home-cooked meal (product name must be included in the photo caption).

1 x $500 CapitaMall shopping vouchers and CP Foods product hamper worth $100 for Best Submission using non-CP Foods product in their home-cooked meal.

10 x CP Foods product hampers worth $50

The closing date for submission is on 31 July 2013. For more details, please visit

Official Hashtags: #SGSMD2013 and #CPFoodsSG

The Singapore Social Media Day is part of a series of events branded under Social Media Fiesta (, an social media initiative.



Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E

For more information, please contact:

Mr Alvin Lim
Assistant Manager, Online Marketing 
Singapore Press Holdings
Tel: 6319 2490

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225

About is Singapore's first bilingual-friendly (Chinese and English) interactive web portal by Singapore Press Holdings Ltd (SPH). It is available on mobile platforms via two apps on both iPhone and Android - omy News and omy Showbiz. The portal provides the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read. enjoys over 15 million page views* from 550,000* unique visitors per month, and is one of the top news/entertainment/blog sites in Singapore. also manages a community of 3,000 bloggers registered with the omy Blog Club and is the only media in Singapore organising a series of social media events annually under its Singapore Social Media Fiesta branding, covering major social media platforms.

About CP Foods (CPF)

Being one of Asia’s leading agro-industrial and foods conglomerates, CPF Group strives to maintain its leading position in the industry and successfully compete in the international arena (U.S.A., Europe and Asia). The Company is determined to fulfil its vision of becoming the “Kitchen of the World”, placing significant importance on research and development to improve production quality, safety and efficiency.

CPF’s success story is tied closely to the company’s fully integrated farming and production process. CPF controls every single process from the first step of breeding to the eventual branding and marketing of its ready food products. It pays close attention to the freshness of ingredients at every stage to ensure customers get the best quality products. 

The Company is dedicated to providing food products which are high in quality, nutritious, hygienic and safe. Its world-class plants meet many international regulations, requirements and certifications including HACCP, GMP, BRC, OSHAS, ISO and Animal Welfare Standard. Every step of the farming and production process is based on the practice of good animal welfare and concern for the environment, by being safe and drug-residual free. CP Foods shrimp farms also practice the green shrimp technology that prohibits the use of antibiotic medicines. Instead, friendly microbes for the growth of healthy shrimp are used.

In Singapore, CP Foods has launched retail products in the form of CP brand (frozen shrimp, frozen shrimp wonton and frozen cooked chicken). Further, CP Foods would also like to extend the Frozen Shrimp and Chicken product lines. CP Foods also initiated and organised the CP Biggest Eater Competition in 2010 and 2011-2012, the first and largest-scaled professional biggest eater competition ever held in Singapore and Asia Pacific. The world’s top eaters competed with local finalists in the nation-wide contest on CP Shrimp Wontons, making it the first and largest-scaled biggest eating competition to use wontons as the competing food item.

About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne,, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit