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Lianhe Wanbao's 30th anniversary mobile app wins excellence award at the 2013 Asian Publishing Awards

Singapore, 12 July 2013 – Lianhe Wanbao’s iOS app, “Wanbao - 30 Years of Dedication Mobile App” (晚报真情30). received an Excellence Award in the "Best Multimedia Integration to Engage Audience" category at the Asian Publishing Awards 2013. The awards were given out at the Gala Dinner ceremony of the Asian Publishing Convention at the Mandarin Oriental Hotel in Manila, Philippines tonight. This was the first regional award that Lianhe Wanbao had picked up for a digital project. 

The Asian Publishing Awards (APA) is Asia’s premier awards program that recognises outstanding achievement in the development of successful business models using the tools and multimedia channels available. These apply to book, newspaper, newsletter and magazine publishers in the multimedia (print, mobile and online).

The Chinese language app, “晚报真情30”, (Wanbao - 30 Years of Dedication) was launched in April 2013 with the collaborative efforts of Chinese print newspaper, Lianhe Wanbao and bilingual (English and Chinese) news portal, 
omy.sg. The app was launched in conjunction with Lianhe Wanbao’s 30th anniversary and signifies a push for the evening daily in embracing multimedia news presentation. The app features repackaged and optimised content from a special 30th anniversary print supplement of the same title. The supplement was distributed with copies of Lianhe Wanbao, with enthusiastic responses from both old and new readers alike.

Content highlights for the app include the recap of breaking news events in Singapore over the past 30 years and in-depth interviews with past and present editors, as well as journalists. Users will also be able to view videos and picture gallery from the news.

This is the second digital project jointly developed and launched by Lianhe Wanbao and bilingual news and entertainment portal, omy.sg. The first project, an e-book on Apple iBooks (http://project.omy.sg/ibooks/fong-fei-fei/), was launched to commemorate singing legend Fong Fei Fei in 2012, following news of her sudden death. The e-book was well received by both local and overseas audiences, garnering over 20,000 downloads within a month of its launch. 

In line with the newspaper’s strong history of close collaboration with local commerce, the app was produced with the kind support of four eminent local companies - Novena Foundation Pte Ltd, Moneymax Group Pte Ltd, Merdeka Audio Private Limited and Teo Heng Trading Pte Ltd. The app was free during the launch and could be downloaded for free till 31 May 2013. From 1 June 2013 onwards, it costs USD2.99 per download. Please visit 
http://project.omy.sg/ipad/wanbao-30 for more information on the app and download instructions.

Chua Chim Kang, Editor, Lianhe Wanbao and omy.sg cum Senior Vice President, Business Development, Chinese Newspapers Division, Singapore Press Holdings, said: “Lianhe Wanbao is a forward-looking newspaper. The award win shows that our forage into digital is the right move and our readers, both new and old can expect more digital initiatives from us in the near future.”

SPH Magazines also made an impression at the Asian Publishing Awards 2013, picking up a Gold Award and three Excellence Awards, making SPH the biggest winner from Singapore. 


SPH and SPH Magazines awards:

Lianhe Wanbao and 
omy.sg was awarded an Excellence Award in the "Best Multimedia Integration to Engage Audiences" category

Female Brides Lookbook 5 was awarded a Gold Award in the "Best Feature on Asian Fashion" category

ICON MOMENTS 2012- 2013 and SilverKris Jul 2012 were both awarded Excellence Awards in the "Best use of Design, Layout & Presentation" category

SilverKris Dec 2012 was awarded an Excellence Award in the "Best Cover Design" category







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Issued by Singapore Press Holdings Ltd
Co. Regn. No. 198402868E


For more information, please contact:

Mr Alvin Lim
Assistant Manager, Online Marketing

www.omy.sg 
Singapore Press Holdings
Tel: 6319 2490
Email: 
limlh@sph.com.sg

Mr Gary Yeo
Assistant Manager
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1225
Email: 
garyyeo@sph.com.sg

About Lianhe Wanbao


One of two evening Chinese dailies published by Singapore Press Holdings, Lianhe Wanbao was established on March 16, 1983 to provide the latest news, with special emphasis on human interest stories and community happenings. 

Its bold, lively reports and creative layout provide an entertaining read for readers after a hard day's work. The use of simpler Chinese in the newspaper makes it easy to read and enjoy. Over the years, Lianhe Wanbao has won over a growing pool of loyal readers with its editorial style. 

Daily Average Newspaper Circulation (Aug 2012): 90,200


About 
omy.sg

omy.sg is Singapore's first bilingual-friendly (Chinese and English) interactive web portal by Singapore Press Holdings Ltd (SPH). It is available on mobile platforms via two apps on both iPhone and Android - omy News and omy Showbiz. The portal provides the latest news and info-tainment for web-savvy users who want to be engaged and involved with the news they read. 

omy.sg enjoys over 15 million page views* from 550,000* unique visitors per month, and is one of the top news/entertainment/blog sites in Singapore. omy.sg also manages a community of 3,000 bloggers registered with the omy Blog Club and is the only media in Singapore organising a series of social media events annually under its Singapore Social Media Fiesta branding, covering major social media platforms.

*Figures via Nielsen Netratings, Apr 2013 


About Singapore Press Holdings

Main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia's leading media organisation, engaging minds and enriching lives across multiple languages and platforms. It publishes 18 newspaper titles in four languages and over 100 magazine titles in Singapore and the region. On an average day, – 3.05 million individuals or 76 percent of people above 15 years old, read one of SPH’s news publications. SPH’s internet editions of its major newspapers enjoy over 270 million page views with 18 million unique visitors each month. Other new media initiatives include AsiaOne, omy.sg, ST701, Stomp and The Straits Times RazorTV. SPH has also ventured into book publishing, broadcasting, out-of-home advertising and properties. For more information, please visit www.sph.com.sg.