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Senior power takes to the stage at Life Matters

Event back for the second year on a bigger scale to promote active ageing and fearless consideration of end-of-life matters.

Singapore, 24 July - The silver generation of today is no longer contented with playing a back-seat role in their golden years. Singapore Press Holdings' (SPH) CATS Classified recognised this trend and presented the inaugural Life Matters exhibition last year to great success. The popularity of the event was largely attributed to the relevance of the programmes and comprehensive exhibitor mix.

Following last year's success, the event is back for the second time with more exhibitors. It will be held on 27 and 28 July, from 10am to 8pm daily, at Suntec Singapore Exhibition Halls 405-406. Admisson is free.

Products and services

There will be more than 100 booths this year, offering everything from health food, supplements, wellness products, beauty products and services, financial planning, insurance products to holiday packages. There is also a food street to whet the appetite of visitors. Funeral directors will be present to give advice to those who are open-minded enough to consider end-of-life matters.

Golden Voices singing competition 

Catch the powerful vocals of the 20 semi-finalists – all above 50 years old – singing everything from pop ballads to oldies as they vie for a place in the finals. Twelve of them will be chosen for the final round on the second day of the exhibition.

The judges for this competition are Rahimah Rahim and Liu Ling Ling. Both judges will give a guest performance after the finals on 28 July.

Rahimah Rahim is back for the second time this year as judge. A household name in Singapore, she is a well-known veteran singer and performer who launched her first album in 1972 and rose to fame after winning the Kim Koso Talentime in Japan in 1974.

Liu Ling Ling is a popular host, singer and actress who started in the local “getai” industry at the age of 12. She has widened her portfolio after appearing in the internationally acclaimed movie, “881”. 

Shoot For Life photography competition

This competition is for pairs of grandparent-grandchild or parent-child who resemble each other. Fifty photos were short-listed, and the youngest entrant was an 11-year-old. The photos will be displayed in the “Shoot For Life” photo gallery.

The photos will be judged by a panel on visual appeal, originality and the level of resemblance between the two subjects, which make up 50 per cent of the score. The other half of the score will be based on the number of votes received from the public. 

Fill This Space coffin art competition

Come and watch artists in action in this unusual creative challenge of personalising a coffin in a colourful, quirky, yet respectful manner. The short-listed contestants will be given 90 minutes to reproduce their masterpiece “live” at the event. 

The art pieces will be judged on visual appeal and originality, which take up half of the points. The other half will be based on the number of votes received from the public.

(Note: The winning entries and other selected designs will be reproduced on actual coffins, which will be donated to hospices affiliated with the organisations participating in the event.)

Freebies and goodies

Buyers’ grand draw 
$5,000 cash will be given away as the top prize.

Hourly draws (from 12 to 7pm)
16 sets of $100 NTUC vouchers will be given away.

Gift with purchase 
Bring home exclusive CATS Classified premiums when you spend a minimum amount at the event. Details can be found at

Free goodies with cut-out coupons 
While stocks last!

Media invitation

Your reporter and photographer/ camera crew are cordially invited to cover the event on Saturday and Sunday. Details are as follows:

27 & 28 July (Saturday & Sunday
10am to 8pm
Suntec Singapore Exhibition Hall 405 – 406 

Golden Voices singing competition details:
Semi-finals: 27 July, 2pm
Finals: 28 July, 2pm

Shoot For Life photography competition details:
Announcement of winners: 28 July, 4pm 

Fill This Space coffin art competition details:
Contestants at work: 27 July, 11.30pm-1pm2.30pm-4pm5.30pm-7pm
Announcement of winners: 28 July, 4pm 

    To RSVP, please contact Deror Wong at, 6319 1226 or 9848 6934 before 3.00pm, Friday, 26 July.

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Goh Mei Yi (Ms)
Communications Manager
Advertising & Promotions
CATS Classified, Marketing Division
Singapore Press Holdings Limited
DID: 6319 5942
HP: 9683 1280

Kim Soo Nan (Mr)
Head, Advertising & Promotions
CATS Classified, Marketing Division
Singapore Press Holdings Limited
DID: 6319 5978
HP: 9827 0148

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
HP: 9848 6934

About CATS Classified

CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH has a 92.9% per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

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