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Life Matters attracted 80,000

Singapore, 28 July - Life Matters, organised by Singapore Press Holdings' (SPH) CATS Classifiedproved to be even more popular with exhibitors and visitors than last year. With more than 100 booths this year, the two-day event attracted close to 80,000 visitors. 

The popularity of the event was largely attributed to the relevance of the programmes and comprehensive exhibitor mix targeted at the right crowd. On display were health food, wellness products, financial planning and holiday packages. Funeral directors were present to give advice to those who were open-minded enough to consider end-of-life matters.

Ms Tan Su-Lin, Vice President, CATS Classified, said: “CATS Classified products go beyond helping our readers with what they currently need. In this aspect, Life Matters has succeeded in raising awareness and meeting the needs of what our readers might need in a later stage of their lives. As people in Singapore are more educated and sophisticated, attitudes about ageing and end-of-life matters are changing, and more people want to be in full control of every aspect of their lives. This is where Life Matters becomes relevant to them.”

Ms Jenny, 60, a visitor who made her way to the event after reading about it in the advertisements, found the seminar topics on investments in old age and dementia interesting. 

Ms Goh Wee Leng, CEO of Singapore Casket, who was also the sponsor and an exhibitor of the event, commented that she has got potential leads from her target audience who were interested in the pre-planning services that her company offered. These people were aged between 60 to 70.

Besides the exhibition, there were also three contests that show-cased talented singers, celebrated family ties and promoted open-mindedness about end-of-life matters.

Mr Gerard Kevin Keasberry, 50, was crowned the winner of the Golden Voices singing competition that was open to those 50 years old and above. He won $2,000 in cash and a trophy. 

Mr Keasberry, who works for the Singapore Enrich Group, said: “This is the first time I am taking part in a singing contest, and I did not expect to win. My purpose was to see how far I can go.” He wowed the judges and the crowd with his rendition of Journey’s song, “Faithfully”.

Ms Lock Wai Mung, 45, took top spot in the Shoot For Life photography competition for pairs of grandparent-grandchild/parent-
child who resembled each other. She submitted a photo of her husband, Arthur Law, 50, and son, Keith Law, 14. She beat 49 other contestants and won $1,000 in cash.

She said: “I composed the picture in a contrasting way to bring out the resemblance between my husband and son.”

Twenty-eight contestants took up the unusual creative challenge of personalising a coffin in a colourful, quirky, yet respectful manner in the Fill This Space coffin art competition. Ms Koh Yi Ling emerged the winner with her masterpiece that had images of koi swimming. 

The 19-year-old student said: “I believe in resurrection, and the flight to heaven. The water represents purity and kindness, and the fish, good luck and love for the deceased. Death means a person is not with us physically, but spiritually around – and I wanted to show that.”

She took home a cash prize of $2,000. Singapore Casket will reproduce the winning entries on actual coffins and donate them to charitable organisations.

Issued by Singapore Press Holdings Ltd
Co. Registration. No. 198402868E

For more information, please contact:

Goh Mei Yi (Ms)
Communications Manager
Advertising & Promotions
CATS Classified, Marketing Division
Singapore Press Holdings Limited
DID: 6319 5942
HP: 9683 1280

Kim Soo Nan (Mr)
Head, Advertising & Promotions
CATS Classified, Marketing Division
Singapore Press Holdings Limited
DID: 6319 5978
HP: 9827 0148

Deror Wong (Mr)
Senior Executive
Corporate Communications & CSR
Singapore Press Holdings Limited
DID: 6319 1226
HP: 9848 6934

About CATS Classified

CATS Classified is part of the Marketing Division of Singapore Press Holdings Limited. It offers the most comprehensive marketplace for products, services and employment through CATS Classified in The Straits Times, Lianhe Zaobao, Lianhe Wanbao, Shin Min Daily News, CATS Klassified in Berita Harian & CATS Fastads in The New Paper.

About Singapore Press Holdings Ltd

Incorporated in 1984, main board-listed Singapore Press Holdings Ltd (SPH) is Southeast Asia’s leading media organisation, engaging minds and enriching lives across multiple languages and platforms.

Newspapers, Magazines and Book Publishing 

In Singapore, SPH publishes 18 newspaper titles in four languages. On an average day, 3.05 million individuals or 76 per cent of people above 15 years old, read one of SPH's news publications. SPH also publishes and produces more than 100 magazine titles in Singapore and the region, covering a broad range of interests from lifestyle to information technology. SPH's subsidiaries, Straits Times Press and Focus Publishing, produce quality books and periodicals in English and Chinese.

Internet and Mobile

Beyond print, the Internet editions of SPH newspapers enjoy over 270 million page views with 18 million unique visitors every month. Apart from AsiaOne, SPH’s online and new media initiatives include ST701, the leading online marketplace for jobs (STJobs), property (STProperty), cars (STCars) and general classifieds (STClassifieds); Stomp, and The Straits Times RazorTV. SPH also launched The Straits Times’ iPad and enhanced iPhone applications, an Android smartphone application and The Business Times’ iPhone application. SPH’s Chinese flagship newspaper Lianhe Zaobao has also launched its digital editions which include a web application, as well as online and PDF versions.


In the radio business, SPH has a 92.9% per cent stake in SPH UnionWorks Pte Ltd, which operates entertainment stations UFM 100.3 in Mandarin, as well as Kiss92 and HOT FM91.3 in English. SPH has a 20 per cent stake in MediaCorp TV Holdings Pte Ltd, which operates free-to-air channels 5, 8 and U, and a 40 per cent stake in MediaCorp Press Limited, which publishes the free newspaper, Today. 

Events and Out-of-Home Advertising

SPH’s events arm Sphere Exhibits organises innovative consumer and trade events and exhibitions as well as large scale conferences in Singapore and the region. In addition, SPH has ventured into out-of-home (OOH) advertising through its digital out-of-home platform SPH MediaBoxOffice.


SPH owns and manages Paragon, the prime retail and office complex in the heart of Orchard Road, Singapore's main shopping belt. Its second retail development, The Clementi Mall, started business operations in 2011. SPH's wholly-owned subsidiary, Times Development Pte Ltd, has also developed a 43-storey upmarket residential condominium, Sky@eleven, at Thomson Road. SPH‘s latest retail development project, The Seletar Mall, is slated for completion by end 2014.

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